Judy Caroll February 23, 2021 A channel partner is a company that sells products and services for a technology manufacturer or vendor. This technology may include hardware, traditional software, Software as a Service (SaaS), or cloud computing solutions. The channel partner is part of the vendor’s indirect sales force, meaning that they sell the products … Continue reading Lead Generation Strategies for Channel Partners and Resellers
Angela Hausman, PhD January 14, 2021 YouTube statistics seem daunting if you want to grow your YouTube channel. With 30,000 hours of videos uploaded every hour, and 5 billion videos watched every day, standing out from the crowd looks nearly impossible. With all this competition, many channels never gain the traction required to become one … Continue reading 7 Tips to Grow Your YouTube Channel and Improve Your Conversion Rate
Torrey Tayenaka December 11, 2020 Video has become a core element of online marketing. Every brand with video production should also have a dedicated YouTube channel to host and archive those videos. With a little work, your videos and YouTube channel become a powerful marketing force of their own. The first step is to build … Continue reading How to Jumpstart Your Corporate YouTube Channel
Nicole Blanckenberg December 9, 2020 Want to know how to start a YouTube channel for online store brands and why you need one? You’ve come to the right place. When done right, creating an eCommerce YouTube channel can help you attract more potential shoppers, strengthen your brand identity, showcase properties, communicate with customers, provide video … Continue reading How to Start a YouTube Channel for Your Online Store
Integrate argues that virtual events should be seen as something more than substitutes for in-person. Kim Davis on November 19, 2020 “This has been an interesting year on the events front in lots of ways.” Some British understatement from Chris Wickson, the co-founder and former CEO of U.K.-based B2B events and lead capture vendor Akkroo. … Continue reading Virtual events are here to stay: and they’re a digital channel
Email In The Time Of A Pandemic: Channel Is Most Favored By Consumers by Ray Schultz , Columnist, November 17, 2020 Email reigns supreme as a customer engagement channel. As consumers turn to digital as they cope with the COVID-19 pandemic, 91% rate email as a top communications channel, according to Critical Channels of Choice—How … Continue reading Email In The Time Of A Pandemic: Channel Is Most Favored By Consumers
Louis Columbus July 7, 2020 Bottom Line: Knowledge-sharing networks have been improving supply chain collaboration for decades; it’s time to enhance them with AI and extend them to resellers to revolutionize channel selling with more insights. The greater the accuracy and speed of supply chain-based data integration and knowledge, the greater the accuracy of custom … Continue reading How to Improve Channel Sales With AI-Based Knowledge Sharing Networks
Austin Gould June 25, 2020 As we have discussed many times before, video content is one of the best ways to engage with your audience. The question is, where do you post your video when you are ready to share it? We recommend a YouTube channel. YouTube is the largest video platform in the world … Continue reading How to Create and Optimize Your YouTube Channel
More than 50% of consumers said they want to text with their favorite brands. Greg Sterling on June 11, 2020 Average email open rates for retail marketers are just over 18%, but more than 90% of text messages are opened by recipients – typically within minutes. Even as messaging is gaining in popularity as a … Continue reading Text messaging is the most effective marketing channel most retail brands aren’t using
Mark Ellis — March 16, 2020 You may have heard that YouTube marketing has become saturated and that it simply isn’t worth becoming a vlogger because there’s too much competition. Nonsense. If you’ve got a great idea for a video channel and have the enthusiasm to go with it, there’s no reason not to get … Continue reading How to Start Your Own Vlogging Channel
