Tag Archives: Channel

B2B Mixology: Paid Search Is Top Channel And TV Use Is Growing, Email Near Bottom

B2B Marketing

B2B Mixology: Paid Search Is Top Channel And TV Use Is Growing, Email Near Bottom by Ray Schultz , Columnist, April 22, 2022 Paid search is now the biggest piece of the B2B marketing mix, according to AccessB2B Survey Topline Report, a study from Stirista, conducted by Thrive Analytics.   Of marketers polled, 56% say paid … Continue reading B2B Mixology: Paid Search Is Top Channel And TV Use Is Growing, Email Near Bottom →

Instagram remains the key channel for influencer marketing campaigns

Instagram Influencer

A new report conducts in-depth analysis of the rapidly growing influencer marketing space. Kim Davis on January 25, 2022 “Instagram, with its huge, highly-engaged audiences who consume millions of pictures and videos daily, is a gold nugget for brands and marketers.” That’s one takeaway from a detailed survey of influencer marketing released by influencer platform … Continue reading Instagram remains the key channel for influencer marketing campaigns →

3 strategies to create better customer journeys across any channel

Customer Journey

Successful customer journeys require both personalization and practical strategies. Corey Patterson on January 20, 2022 “Lots of marketers have adopted agile practices and tried to transform how they go to market in terms of customer journeys,” said Tom Hannigan, Global Practice Lead for precision marketing platform HCL Unica, at our MarTech conference. “Their biggest challenge … Continue reading 3 strategies to create better customer journeys across any channel →

8 Tips on How to Create Your YouTube Marketing Strategy and Grow Your YouTube Channel [Infographic]

YouTube Traffic Generation

Elena Cucu December 12, 2021 With such an incredible increase in video content consumption, marketers may be asking themselves if they should create a YouTube channel for their brands and start focusing more on YouTube marketing from now on. Even if brands do not populate YouTube as other social media platforms like Facebook or Instagram, … Continue reading 8 Tips on How to Create Your YouTube Marketing Strategy and Grow Your YouTube Channel [Infographic] →

Are You Fostering Reactive or Proactive Channel Engagement?

Customer Engagement

Juan Ortiz July 14, 2021 For OEMs, the goal of effective channel engagement is to motivate sales behaviors through rewards and incentives. However, engagement in the channel can either be reactive or proactive – and the question to ask to tell the difference is: “At which point is my program being remembered?” Reactive Engagement: A … Continue reading Are You Fostering Reactive or Proactive Channel Engagement? →

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