by Goutham Bhadri March 16, 2016 Follow @mktgsamuraiMarch 16, 2016 It all started with a sobering realization. In one of the meetings at the Golf Channel headquarters, analysts and marketers discovered their email list was stagnant. Although their email marketing program had been in full swing for several years, they began to see a slump … Continue reading Growing Your Email Subscribers the Golf Channel Way
by Sarah Matista February 14, 2016 Follow @sarahmatistaFebruary 14, 2016 From the Oscars to the Super Bowl and everything in between, we’ve talked about how ‘newsjacking’ (real-time marketing) is a great way to get new social followers and engage your current followers at the same time. No matter how convinced a small business owner may … Continue reading Bad Weather, Great Content: Grow Your YouTube Channel Like Moses Brown School
Predictive analytics, self-service knowledge bases and personalization are turning the reactive interaction into a marketing opportunity. Barry Levine on February 9, 2016 at 7:13 pm Traditionally, customer service has been reactive. You have a question/problem about the product you might buy or have already bought. You walk into a physical store, present your need, get … Continue reading Digital Customer Service Is Becoming A Fully Realized Marketing Channel
by Robert Cordray January 13, 2016January 13, 2016 Looking to gain popularity online? Want to build your brand and reach new clients? If so, consider using videos to promote yourself. More than 81 percent of Internet users visit YouTube to learn new things, have fun, and discover new products. These people watch over four billion … Continue reading Optimizing Your YouTube Channel to Rank on Google
Columnist Rachel Lindteigen believes content marketing shouldn’t be a standalone tactic — it should help tell a cohesive story and shape your overall strategy. Rachel Lindteigen on January 8, 2016 Content marketing is a growing field and an area that many people and companies are focused on right now. However, the question that often emerges … Continue reading Is Content Marketing A Strategy, A Tactic Or A Channel?
Today, the legendary puppet-hostess will again converse with fans on Facebook, using intelligent chat-bot technology from Israeli firm Imperson. Barry Levine on January 6, 2016 Earlier this month, a fan of The Muppets’ Miss Piggy chatted with her via Facebook: “Can you get me a job at the network?” She immediately replied: “Send your resume … Continue reading Miss Piggy Leads The Way To A New Kind Of Marketing Channel
by Amanda Loewy November 16, 2015November 16, 2015 Ah, YouTube. Seldom mentioned with major social platforms like Facebook, Twitter, and Instagram, yet still a household name. Many brands don’t leverage YouTube to its fullest extent – which can mean a major missed opportunity. The site boasts approximately 1 billion unique visitors each month and 6 … Continue reading 5 Tips on Creating an Extraordinary YouTube Channel for Your Brand
by Leah Spector November 10, 2015November 10, 2015 Instagram is quickly replacing Facebook as the advertising channel of choice for small and midsized retailers, with many reporting it as the highest engaged platform as a percentage of audience (some 7x higher, according to experts). And, with more than 400 million active users, Instagram better offers … Continue reading How to Use Organic and Paid Instagram Strategies to Maximize Channel ROI
by Jessica Bowers November 9, 2015November 9, 2015 Are You Making the Most of Your Company’s LinkedIn Profile? LinkedIn: It’s the working professional’s best social media ally, and yet a large number of people and businesses are not making the most of its serious networking and sales potential. Why is this? We reckon it might … Continue reading A Social Media Channel Your Company Can’t Afford to Ignore
Think content is a channel that should be departmentalized? Think again! Rebecca Lieb explains why team members across your marketing organization need to collaborate and align on content. Rebecca Lieb on October 27, 2015 Content this, content that. Content marketing, content strategy. Everyone’s talking all content, all the time these days. One of the questions … Continue reading Content: It’s Not Another Channel
