Tag Archives: challenges

Generative AI faces more regulatory and legal challenges

Generative AI

The FTC has opened an inquiry into ChatGPT owner OpenAI, while Google faces a genAI-related lawsuit. Kim Davis on July 13, 2023 With creative workers across the board, including marketers, looking to a future of generative AI-powered content creation, some of the highest profile vendors of the disruptive technology are facing regulatory inspection and at … Continue reading Generative AI faces more regulatory and legal challenges →

Amazon Prime Day Ad Messages Muddled On Economic Challenges

Amazon Prime

Amazon Prime Day Ad Messages Muddled On Economic Challenges by Laurie Sullivan  @lauriesullivan, June 26, 2023 Amazon Prime Day sellers have a challenge based on the economy. The company supports more than 200 million paid Prime members globally. Messages are mixed and muddled this year on economic forecasts. Third-party data and research companies have varying … Continue reading Amazon Prime Day Ad Messages Muddled On Economic Challenges →

The future of loyalty: Metaverse, AI and post-pandemic challenges by Comarch

Loyalty Programs

Discover the source of your customers’ loyalty and learn how to attain it. Comarch on June 22, 2023   Our understanding of customer relations has undergone a remarkable transformation in recent years. In the face of the enduring impact caused by the Covid-19 pandemic and the imminent threat of an economic downturn, we are now … Continue reading The future of loyalty: Metaverse, AI and post-pandemic challenges by Comarch →

Challenges and Opportunities for Europe’s Metaverse Market

Metaverse Market

Challenges and Opportunities for Europe’s Metaverse Market Husnain Izhar / 22 May 2023   The Metaverse, a virtual universe where people can interact with each other in a 3D environment, is rapidly gaining traction as an emerging market, attracting businesses, investors, and talent from all over the world. However, despite the hype surrounding the concept, … Continue reading Challenges and Opportunities for Europe’s Metaverse Market →

Brands Expect to Spend More On AI And ML Despite Challenges, Study Finds

AI Expenditure

Brands Expect to Spend More On AI And ML Despite Challenges, Study Finds by Ray Schultz , May 18, 2023 Business leaders expect to spend more on artificial intelligence (AI) and machine learning (ML) technology — and most feel it will help them make decisions, according to The 2023 State Of Social Media, a study … Continue reading Brands Expect to Spend More On AI And ML Despite Challenges, Study Finds →

B2B marketers remain optimistic in the face of major challenges

B2B Marketing

Staff cuts, budget cuts and difficulty using data are not preventing B2B marketers feeling more optimistic than they did last year. Kim Davis on April 25, 2023 Almost half of B2B marketers are struggling to use data, both to drive decision-making and measure performance. It’s the biggest challenge they face, ahead of increasing growth targets … Continue reading B2B marketers remain optimistic in the face of major challenges →

How to use decision intelligence to tackle complex business challenges

Business Challenges

DI is a framework for marketing and other business teams to make impactful decisions in an increasingly complex world. Anand Thaker on April 19, 2023 Complex decision-making has become increasingly challenging as strong operational excellence and productivity, especially within marketing organizations, become vital competitive advantages. Across the board, the most successful companies and investors depend … Continue reading How to use decision intelligence to tackle complex business challenges →

Global Search Ad Spend Forecast To Reach $350.4B, Retail Media Challenges Growth

Search Advertisement

Search-Based Retail Media Accelerates Search Market To $350B, ‘Traditional’ Still Dominates by Laurie Sullivan , Staff Writer @lauriesullivan, April 13, 2023 Search initially changed technology and the way marketers market. Now technology is changing search. Driven by the rapid acceleration of retail media, as well as new generative AI applications, total search spending is projected to … Continue reading Global Search Ad Spend Forecast To Reach $350.4B, Retail Media Challenges Growth →

How Small Agencies Can Meet The Challenges Of Cross-Media Measurement

Cross Media Measurement

How Small Agencies Can Meet The Challenges Of Cross-Media Measurement by Jacqui Hannigan , Op-Ed Contributor, March 31, 2023 Cross-media measurement is a challenge for marketing agencies of all sizes, but for small agencies the problems are especially acute.  Organizations like Nielsen, ANA, ComScore, and others are developing game-changing measurement tools and systems, but they’re … Continue reading How Small Agencies Can Meet The Challenges Of Cross-Media Measurement →

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