Tag Archives: challenges

B2B marketers remain optimistic in the face of major challenges

B2B Marketing

Staff cuts, budget cuts and difficulty using data are not preventing B2B marketers feeling more optimistic than they did last year. Kim Davis on April 25, 2023 Almost half of B2B marketers are struggling to use data, both to drive decision-making and measure performance. It’s the biggest challenge they face, ahead of increasing growth targets … Continue reading B2B marketers remain optimistic in the face of major challenges →

How to use decision intelligence to tackle complex business challenges

Business Challenges

DI is a framework for marketing and other business teams to make impactful decisions in an increasingly complex world. Anand Thaker on April 19, 2023 Complex decision-making has become increasingly challenging as strong operational excellence and productivity, especially within marketing organizations, become vital competitive advantages. Across the board, the most successful companies and investors depend … Continue reading How to use decision intelligence to tackle complex business challenges →

Global Search Ad Spend Forecast To Reach $350.4B, Retail Media Challenges Growth

Search Advertisement

Search-Based Retail Media Accelerates Search Market To $350B, ‘Traditional’ Still Dominates by Laurie Sullivan , Staff Writer @lauriesullivan, April 13, 2023 Search initially changed technology and the way marketers market. Now technology is changing search. Driven by the rapid acceleration of retail media, as well as new generative AI applications, total search spending is projected to … Continue reading Global Search Ad Spend Forecast To Reach $350.4B, Retail Media Challenges Growth →

How Small Agencies Can Meet The Challenges Of Cross-Media Measurement

Cross Media Measurement

How Small Agencies Can Meet The Challenges Of Cross-Media Measurement by Jacqui Hannigan , Op-Ed Contributor, March 31, 2023 Cross-media measurement is a challenge for marketing agencies of all sizes, but for small agencies the problems are especially acute.  Organizations like Nielsen, ANA, ComScore, and others are developing game-changing measurement tools and systems, but they’re … Continue reading How Small Agencies Can Meet The Challenges Of Cross-Media Measurement →

Adthena Pivots Roadmap To Match Brands’ Economic Challenges

Advertisement Industry

Adthena Pivots Roadmap To Match Brands’ Economic Challenges by Laurie Sullivan  @lauriesullivan, February 3, 2023 Adthena has made a pivot in its plans to support brands as more are making efforts to save money and gain a higher return on ad spend. “We’ve pivoted the product roadmap hard to match the macro climate environment,” Ashley … Continue reading Adthena Pivots Roadmap To Match Brands’ Economic Challenges →

3 content challenges and how marketers can overcome them

Content Strategy

Increasing content demands are increasing problems. Chris Wood on August 11, 2022 The stakes have never been higher for marketers and agencies to produce striking content efficiently. There are also more challenges than ever to the content production process because the number of channels have increased dramatically. “[Content] plays a critical role in attracting new … Continue reading 3 content challenges and how marketers can overcome them →

Economic Challenges Persist, But Consumers Still Spend

Consumer Behavior

Economic Challenges Persist, But Consumers Still Spend by Laurie Sullivan , Staff Writer @lauriesullivan, July 15, 2022 Rakuten Advertising in May 2022 surveyed more than 1,000 U.S. consumers who shopped for school-aged children and college students to better understand their shopping plans and incentives for this year’s back-to-school shopping season. “We are in an economically challenged … Continue reading Economic Challenges Persist, But Consumers Still Spend →

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