Tag Archives: challenges

MarTech Salary and Career: Jennifer Luby on facing challenges

“The challenges are the change management and education … and keeping documentation transparent, clearly communicated and accessible.” Constantine von Hoffman on April 14, 2023 Q: How did you get where you are today? A: I started as an HTML e-mail developer for Richmond American Homes. So this was almost 17 years ago, before there … Continue reading MarTech Salary and Career: Jennifer Luby on facing challenges →

Global Search Ad Spend Forecast To Reach $350.4B, Retail Media Challenges Growth

Search Advertisement

Search-Based Retail Media Accelerates Search Market To $350B, ‘Traditional’ Still Dominates by Laurie Sullivan , Staff Writer @lauriesullivan, April 13, 2023 Search initially changed technology and the way marketers market. Now technology is changing search. Driven by the rapid acceleration of retail media, as well as new generative AI applications, total search spending is projected to … Continue reading Global Search Ad Spend Forecast To Reach $350.4B, Retail Media Challenges Growth →

How Small Agencies Can Meet The Challenges Of Cross-Media Measurement

Cross Media Measurement

How Small Agencies Can Meet The Challenges Of Cross-Media Measurement by Jacqui Hannigan , Op-Ed Contributor, March 31, 2023 Cross-media measurement is a challenge for marketing agencies of all sizes, but for small agencies the problems are especially acute. Organizations like Nielsen, ANA, ComScore, and others are developing game-changing measurement tools and systems, but they’re … Continue reading How Small Agencies Can Meet The Challenges Of Cross-Media Measurement →

Adthena Pivots Roadmap To Match Brands’ Economic Challenges

Advertisement Industry

Adthena Pivots Roadmap To Match Brands’ Economic Challenges by Laurie Sullivan @lauriesullivan, February 3, 2023 Adthena has made a pivot in its plans to support brands as more are making efforts to save money and gain a higher return on ad spend. “We’ve pivoted the product roadmap hard to match the macro climate environment,” Ashley … Continue reading Adthena Pivots Roadmap To Match Brands’ Economic Challenges →

12 CEOs predict their biggest challenges in 2023

Corporate Challenges

By Pavithra Mohan December 23, 2022 Many company leaders are breathing a sigh of relief as 2022 wraps up and they settle in for a much-needed reprieve this holiday season, but it won’t last long. As founders and executives look toward next year, they’re likely thinking about the many intractable challenges they tackled over … Continue reading 12 CEOs predict their biggest challenges in 2023 →

How AI Can Help Overcome Workforce Management Challenges

Work Culture

How AI Can Help Overcome Workforce Management Challenges Arpan Patra / 21 Nov 2022 Managing a workforce has never been easy. Unfortunately, it has only become much more complicated in the last couple of years with the rise of hybrid digital work models and the gig economy. Compounding these challenges is the increasing employee … Continue reading How AI Can Help Overcome Workforce Management Challenges →

3 content challenges and how marketers can overcome them

Content Strategy

Increasing content demands are increasing problems. Chris Wood on August 11, 2022 The stakes have never been higher for marketers and agencies to produce striking content efficiently. There are also more challenges than ever to the content production process because the number of channels have increased dramatically. “[Content] plays a critical role in attracting new … Continue reading 3 content challenges and how marketers can overcome them →

Economic Challenges Persist, But Consumers Still Spend

Consumer Behavior

Economic Challenges Persist, But Consumers Still Spend by Laurie Sullivan , Staff Writer @lauriesullivan, July 15, 2022 Rakuten Advertising in May 2022 surveyed more than 1,000 U.S. consumers who shopped for school-aged children and college students to better understand their shopping plans and incentives for this year’s back-to-school shopping season. “We are in an economically challenged … Continue reading Economic Challenges Persist, But Consumers Still Spend →

Amazon Prime Day returns while retail and e-commerce rivals face inventory challenges

Amazon Prime

Marketers should take this opportunity to leverage in-store sales and gear up for an extended holiday season. Chris Wood on July 12, 2022 Marketers are hoping Amazon’s annual Prime Day sales event will give them a preview of holiday sales strategies along with a snapshot of current online shopping trends. The event is back to … Continue reading Amazon Prime Day returns while retail and e-commerce rivals face inventory challenges →

What is SaaS Security? Benefits, Challenges, and Best Practices

SaaS Software

What is SaaS Security? Benefits, Challenges, and Best Practices Pui Mun Beh / 22 Jun 2022 In today’s world, technology dominates everything from the simplest to the most complex of activities. Software is undoubtedly the primary need of the market. Most organizations are trending towards cloud and multi-cloud implementations. This move is not surprising … Continue reading What is SaaS Security? Benefits, Challenges, and Best Practices →