Tag Archives: challenges

Amazon Prime Day returns while retail and e-commerce rivals face inventory challenges

Marketers should take this opportunity to leverage in-store sales and gear up for an extended holiday season. Chris Wood on July 12, 2022 Marketers are hoping Amazon’s annual Prime Day sales event will give them a preview of holiday sales strategies along with a snapshot of current online shopping trends. The event is back to … Continue reading Amazon Prime Day returns while retail and e-commerce rivals face inventory challenges

What is SaaS Security? Benefits, Challenges, and Best Practices

What is SaaS Security? Benefits, Challenges, and Best Practices Pui Mun Beh / 22 Jun 2022   In today’s world, technology dominates everything from the simplest to the most complex of activities. Software is undoubtedly the primary need of the market. Most organizations are trending towards cloud and multi-cloud implementations. This move is not surprising … Continue reading What is SaaS Security? Benefits, Challenges, and Best Practices

InMobi’s Appsumer Details Publishers’ And Advertisers’ Challenges With Apple ATT

InMobi’s Appsumer Details Publishers’ And Advertisers’ Challenges With Apple ATT by Laurie Sullivan  @lauriesullivan, April 22, 2022 Appsumer, an InMobi company that provides automated reporting to performance marketing teams, released data this week that analyzes the impact of Apple’s App Tracking Transparency (ATT) on larger and smaller advertisers. This report takes a close look at … Continue reading InMobi’s Appsumer Details Publishers’ And Advertisers’ Challenges With Apple ATT

Overcoming Challenges of 2021 With 5 Marketing Trends of 2022

Overcoming Challenges of 2021 With 5 Marketing Trends of 2022 Liz Tokareva / 08 Mar 2022   It’s time to explore what opportunities current trends bring to the table when dealing with the challenges of 2021. Despite all near-apocalyptic predictions, digital advertising wasn’t shattered by the lockdown. Neither could the beginning of the pandemic stop … Continue reading Overcoming Challenges of 2021 With 5 Marketing Trends of 2022

How to tackle the challenges of running successful hybrid events

Interest in hybrid customer-facing events is high, but businesses are still learning how to run smaller scale hybrid meetings. Kim Davis on February 3, 2022 “We can see in the platform, when our customers are scheduling events, whether they’re doing virtual, in-person or hybrid, and consistently we’re seeing hybrid as their answer.” Eric Holmen, CEO … Continue reading How to tackle the challenges of running successful hybrid events

Privacy Rules Top The List Of Digital Challenges In 2022

Privacy Rules Top The List Of Digital Challenges In 2022 by Nina Lentini , Staff Writer @Nina_Lentini, November 26, 2021 A new survey of global business executives finds most looking to overcome several challenges for their digital teams — with privacy regulations topping the list for 2022. Among those challenges are privacy regulations and guidelines; organizational … Continue reading Privacy Rules Top The List Of Digital Challenges In 2022

The Opportunities and Challenges of a Millennial Workforce

Jessica Robinson November 15, 2021 The dynamics of the global workforce demographics are headed towards paradigm shifts. In most nations, millennials now represent the largest section of the workforce. In fact, in the near future, millennials will also achieve the milestone of being the largest generation in the global workforce. They are all set to … Continue reading The Opportunities and Challenges of a Millennial Workforce

Marketers search for new email marketing technology to meet pandemic challenges

A new Litmus survey suggests that email marketing budgets will rise in 2022. Chris Wood on October 27, 2021 During the pandemic, email marketing budgets remained steady while marketers considered new technology to get the most out of the channel, according to a new report from email optimization company Litmus that surveyed 400 marketers. Marketers … Continue reading Marketers search for new email marketing technology to meet pandemic challenges