October 20, 2025 5 cases when using AI to search beats Googling For decades now, Google has been the unquestioned champion of search—our digital oracle, the first and last stop for every question, from “What’s the best pizza place near me?” to “How many protons are in a carbon atom?” But here’s the key difference … Continue reading 5 cases when using AI to search beats Googling
Apple, Google, and Meta face court cases for gambling app benefits Jacob Woodward Three of the world’s largest global names, Apple, Google, and Meta, are embroiled in court action for allegedly profiting from gambling-style apps on their respective digital platforms. As reported by Reuters, the trident is pushing for the action against them to be … Continue reading Apple, Google, and Meta face court cases for gambling app benefits
Forget chatbots. The future of digital asset management isn’t just about AI; it’s about AI agents taking over the tedious tasks you hate. Vertesia on June 24, 2025 The MarTech landscape is in constant flux, and while many tout the transformative power of Generative AI (GenAI), few truly grasp the seismic shift that’s happening … Continue reading Advanced agentic use cases for Digital Asset Management by Vertesia
DAM + generative AI = A new paradigm for creatives and martech leaders. Vertesia on April 10, 2025 Generative AI (GenAI) has undeniably transformed the marketing function, from automated customer interactions to content creation. But while everyone has been focused on chatbots and creating new blog posts, a quiet revolution has been brewing in … Continue reading Beyond tagging: High-value GenAI use cases for DAM by Vertesia
Integrated customer data is a competitive edge. Find out how to craft use cases that turn disconnected insights into real results. Ana Mourão on March 14, 2025 As a marketer, you are uniquely positioned to create compelling use cases for dismantling customer data silos. Your deep understanding of customer behavior, cross-functional perspective and ability … Continue reading How to build use cases to break down customer data silos
Content, data, ads and more — see where genAI is innovating marketing and where it’s struggling to make an impact. Frans Riemersma on February 13, 2025 As genAI adoption accelerates, organizations must go beyond the hype to determine which use cases deliver real value. To provide clarity, we at MartechTribe surveyed 283 marketing professionals … Continue reading The top 50 genAI use cases in marketing
Ruud Hein | January 2nd, 2025 Learn how to fix most instances of LCP (Largest Contentful Paint) failing in your Core Web Vitals assessment. What Are Core Web Vitals Core Web Vitals are Google’s way of measuring the end-user experience of a page. What sets Core Web Vitals apart is that, unlike other page experience … Continue reading How to fix LCP with one line of code (in most cases)
Here’s how marketing teams use generative AI to boost productivity with strategic briefs, persona feedback and data-driven visuals. Jeanne Jennings on October 18, 2024 How is your marketing team using generative AI? Here are the results of a poll I did earlier this year: While this poll focused on email marketing professionals, the results … Continue reading 3 marketing use cases for generative AI that aren’t copywriting
Marketers seek practical AI applications for campaigns, study finds. And CTV eclipses AI among consumer interests. Chris Wood on August 29, 2024 Marketers are tapping into AI’s analytics and research capabilities in higher numbers than for genAI content production, according to a new survey of over 1,200 marketers by adtech platform Mediaocean. The same … Continue reading Data analysis and market research top list of AI use cases
Learn why you shouldn’t dismiss edge cases easily and how to use them to improve your marketing. Greg Krehbiel on December 4, 2023 As a general rule, marketers should major in the majors. We should pay attention to the things that make a significant difference. We don’t want to waste time trying to solve “edge … Continue reading Why edge cases matter in marketing strategy
