Tag Archives: Cases

Prepare for CDP implementation using a template for use cases

Sharpen focus during the consideration phase by organizing the tasks and goals that a new CDP can deliver on. Greg Krehbiel on May 12, 2022 When considering a customer data platform, many people ask questions like: How do I pick the right one? Do I need a data lake along with a CDP? How much … Continue reading Prepare for CDP implementation using a template for use cases →

CES Comes Next Week Amid Soaring COVID Cases

World Level Crisis

CES Comes Next Week Amid Soaring COVID Cases by Tony Silber , Staff Writer, December 30, 2021 The Consumer Electronics Show, one of the largest and best-known trade shows in the world, is next week, Jan. 5-8 in Las Vegas. With more than 182,000 attendees in 2020, and nearly 4,500 exhibitors, it’s a bellwether event … Continue reading CES Comes Next Week Amid Soaring COVID Cases →

What the CDP Institute learned from dozens of use cases

Content Management Tools

An analysis of how CDP users plan to use the platforms finds that requirements differ greatly. David Raab on December 16, 2021 Use cases are the bacon of technology management: they make everything better, from strategic planning to product deployment. They’re especially important for Customer Data Platform projects, where requirements are often poorly understood. To … Continue reading What the CDP Institute learned from dozens of use cases →

Here’s a data-driven strategy for better understanding use cases

Data Driven Techniques

What makes identifying use cases so difficult has much to do with generic and disjointed experiences. Corey Patterson on September 23, 2021 at 3:38 pm Use cases show brands how consumers interact with their products and services. They highlight the individual experiences of customers so companies can better connect with them. Unfortunately, it’s often difficult … Continue reading Here’s a data-driven strategy for better understanding use cases →

Beyond NPS: Impactful Mobile Survey Questions and Use Cases

Mobile Engagement

Madeleine Wilson May 9, 2021 Surveys notoriously have low response rates, especially when using a legacy channel such as email. However, in-app surveys present an entirely unique opportunity to engage with customers and gather feedback in real time. One of the most common surveys brands deploy is the NPS survey. We know NPS can be … Continue reading Beyond NPS: Impactful Mobile Survey Questions and Use Cases →

The Myriad Use Cases for a Technology-Enabled Employee Recognition Platform

Employee Recognition

Priyanka Mitra March 24, 2021 While the concept of rewarding and incentivizing employees has been deep-rooted within organizations for decades, the market has been evolving in response to the following factors: Increasing complexity of the R&R processes involved Ability to serve a multi-generational workforce Disruptions caused by advancements in the HR tech market Increasing employee-centric … Continue reading The Myriad Use Cases for a Technology-Enabled Employee Recognition Platform →

Synthetic data use cases, telephone calls emerge: Tuesday’s daily brief

Leads Generation

Plus the impact of devices on search ads Pamela Parker on March 2, 2021 As we celebrate the recent launch of our Enterprise Marketing Attribution and Predictive Analytics Martech Intelligence Report (MIR) I’ve been thinking deeply about effectiveness data. I find it fascinating that our industry continues to raise the bar in terms of what … Continue reading Synthetic data use cases, telephone calls emerge: Tuesday’s daily brief →

Simplify Accounts Payable With RPA – Top Use Cases & Benefits

Account Management

Mitul Makadia January 21, 2021 It’s no secret that manually driven, paper and data-intensive processes lead to high transaction costs. Your accounts payable department is replete with such processes, which leads to increased operational costs and missed business opportunities. Most of the accounting departments in different organizations still rely on manual employee intervention and paper … Continue reading Simplify Accounts Payable With RPA – Top Use Cases & Benefits →

5 Blockchain Use Cases That Can Help Level up Your Small Business

Small Business Growth

Elena Prokopets — September 25, 2018 Follow @elenatravelgram — September 25, 2018 Blockchain, the technology created to support Bitcoin transactions is becoming more exciting than the currency itself. The global spending on blockchain-based projects is expected to reach $ 2.1 billion by the end of 2018 with the US to deliver more than 40% of … Continue reading 5 Blockchain Use Cases That Can Help Level up Your Small Business →

How companies are using chatbots for marketing: Use cases and inspiration

Chatbots

In Part 1 of a series, columnist Daniel Faggella shares two use cases of companies that are using chatbots to improve their marketing and sales, explaining what you can learn from them. Daniel Faggella on January 23, 2018 As businesses continue to find ways of cutting costs and improving customer engagement, chatbots have become a … Continue reading How companies are using chatbots for marketing: Use cases and inspiration →