by Marc Hummel December 10, 2015 Follow @realmarchummelDecember 10, 2015 In the ecommerce world, add-to-cart rates sometimes get a bad rap. They’re not as sexy as conversion rates—which measure cold-hard cash. Plus, you might think most people just use their carts as shipping-threshold calculators, anyway. Right? WRONG. While all that stuff is true, it doesn’t … Continue reading Why You Should Care About Your Add-to-Cart Rates
by Bob Hutchins November 24, 2015 Follow @BobhutchinsNovember 24, 2015 Imagine a world where your office, your store, your warehouse… is open 24 hours a day… seven days a week… 365 days a year. An employee has to be there around the clock without fail to assist customers through the purchase process and answer their … Continue reading The 3 Brands That Care the Most on Twitter
by Lindsey Stemann November 18, 2015 Follow @lindsEstemannNovember 18, 2015 Listen while you’re on the go: The number one activity on LinkedIn is looking at profiles. Did you know that? And did you know that LinkedIn profiles with a photo get 11 times more views and 40% more InMail responses than profiles without a photo? … Continue reading LinkedIn Profile Pictures: Why You Should Care
Leslie HughesAugust 24, 2015 Social Selling certainly is a “buzz” word that’s been circulating for the past few years. Social selling is the process of developing relationships as part of the sales process. Today this often takes place via social networks such as LinkedIn, Twitter, Facebook, and Pinterest, but can take place either online or … Continue reading Social Selling: What The Heck Is It, And Why You Should Care.
Lindsay TjepkemaAugust 3, 2015 The name of the game in today’s business scene is growth. Marketers are struggling to find ways to compete in an overcrowded marketplace. Business leaders want big results in the way of increased traffic, more engagement and improved lead generation. The pressure is on for marketers. How can we deliver to … Continue reading What is Growth Hacking and Why Should You Care?
Colin FongJuly 30, 2015 Back when I worked as a Business Development Representative for InsightSquared, I spoke with a lot of recruiters who didn’t buy into the data-driven approach to recruiting. I would pitch them by talking about how easy it is to dig into performance data with InsightSquared, use that information to improve their … Continue reading Why Should Recruiters Care About Data?
brandy montamboJuly 11, 2015 Google Panda refers to a series of on-going changes to Google’s search results ranking algorithm. First introduced in February 2011, Panda aims to essentially punish “low-quality” or “thin” websites, and reward higher-quality sites by decreasing or increasing their rank in search engine results. So why should you care? Well, as Google … Continue reading Google Panda: The History and Why You Should Care
As millennials overtake Baby Boomers as the biggest demographic of consumers, marketers need to think more than ever about mobile first, explains columnist Aaron Strout. Aaron Strout on July 2, 2015 There is a fairly new catchphrase going around the marketing sphere as it relates to a brand’s customer journey. The term is “mobile first,” … Continue reading What Does It Mean To Be Mobile First? And Why Should Marketers Care?
Elizabeth DyrsmidMay 28, 2015 Has your company been hit with the ‘slap’ of negative online social sentiment? Not long ago, the biggest fear you had when a customer was dissatisfied with your company’s service was that they would tell their friends about the experience until they forgot all about it. Now you have to worry … Continue reading 5 Rules To Help You Care For Your Customers With Social Media
Danny AshtonApril 17, 2015 Do you remember when you had to wait 20 seconds to download an image from a website? I do, and it sucked big time. The web before broadband was a major headache. If you wanted to share information with other users you had to keep the number of images to a … Continue reading Why You Need to Care About Visual Content [Infographic]
