Kara Jensen January 29, 2021 Design is the meeting of form and function to create meaningful experiences. Design is about the details that make our lives easier. Well-designed products, brands, customer experiences, and working environments have the power to transform employees and clients into an army of brand advocates. An army of brand advocates can … Continue reading How Design Impacts Your Bottom Line and Why Everyone in Your Company Should Care About It
Jeffrey Gabriel December 4, 2020 What is a Domain Name? Put simply, a domain name is like a virtual street address. It’s how your potential customers or clients find you and visit you on the internet. As such, domain names are crucial for businesses and can mean the difference between success and failure. It’s your … Continue reading What is a Domain Name? And Why Should I Care?
How enterprises are using DAMs in 2020 and why COVID is increasing adoption. Pamela Parker on September 25, 2020 Digital Asset Management platforms, often called DAMs, are software programs that store, organize and enable the more efficient use of an organization’s entire library of digital assets. A DAM is the “single source of truth” where … Continue reading What Digital Asset Management is and why marketers should care
Sabrina Bomberger August 28, 2020 Monthly search volume has long been the reigning metric to determine SEO opportunities for page creation and optimization. But given that only 50% of searches result in a click, how do you determine what searches are best to target for your business? If your KPIs depend on searchers clicking through … Continue reading Don’t Care About Zero-Click SERPs? Trade Search Volume for Click Potential When Planning SEO Projects
Brand is already affecting the performance we are held accountable for, so we can use the data we have as SEOs to benefit the whole company. Robin Lord on July 31, 2020 at 9:05 am I’ll get right to it. As an SEO I think you should care about brand performance. This isn’t an “I … Continue reading Why SEOs should care about brand
Rachel Alvarez July 13, 2020 With more than half of the world’s population now online, there are billions of people commenting, praising and critiquing your brand across channels every day. Your brand needs to listen and engage with these conversations to improve customer experiences – this was a fact even before COVID-19. Now, as we’re … Continue reading Customer Care During Coronavirus [Infographic]
Dave Brock — March 27, 2020 I’ve written a lot about how we should be selling and engaging our customers through the current crisis. Let me shift my attention to taking care of our own teams through the crisis. Like our customers, each of us and our people are facing things we may have never … Continue reading Taking Care of Our People
Randy Milanovic — February 5, 2020 A zero-click search result occurs when a user visits Google, enters a search string, and never leaves the Google ecosystem. This typically occurs because they click to YouTube, see an answer snippet, or click a link to Google Maps, etc. In theory, a zero-click search result shouldn’t be problematic … Continue reading What are Zero-Click Search Results… and Why Should I Care?
JoAnn Corley — January 15, 2020 Does your leadership – your leadership brand – really matter to you? Are you the kind of leader that really cares about the needed results you were hired to achieve? If you answered yes, that means you have the desire and intent to be effective. Effective simply means successful … Continue reading Do You Really Care About Your Leadership Results?
If GDPR’s “manage cookies” forms has taught us anything, it’s that most consumers will simply click “OK.” Greg Sterling on September 23, 2019 The California Consumer Privacy Act (CCPA) goes into effect on January 1, 2020, but it won’t be enforced until July. There has been much hand-wringing, anticipation and attempts to dilute the legislation … Continue reading CCPA will take effect in about three months but will consumers really care?