Randy Milanovic — February 5, 2020 A zero-click search result occurs when a user visits Google, enters a search string, and never leaves the Google ecosystem. This typically occurs because they click to YouTube, see an answer snippet, or click a link to Google Maps, etc. In theory, a zero-click search result shouldn’t be problematic … Continue reading What are Zero-Click Search Results… and Why Should I Care?
JoAnn Corley — January 15, 2020 Does your leadership – your leadership brand – really matter to you? Are you the kind of leader that really cares about the needed results you were hired to achieve? If you answered yes, that means you have the desire and intent to be effective. Effective simply means successful … Continue reading Do You Really Care About Your Leadership Results?
If GDPR’s “manage cookies” forms has taught us anything, it’s that most consumers will simply click “OK.” Greg Sterling on September 23, 2019 The California Consumer Privacy Act (CCPA) goes into effect on January 1, 2020, but it won’t be enforced until July. There has been much hand-wringing, anticipation and attempts to dilute the legislation … Continue reading CCPA will take effect in about three months but will consumers really care?
We need to develop and socialize digital policies to guide the C-suite and keep our brand’s reputation safe from careless distractions. Kristina Podnar on July 23, 2019 As a CMO, you see your C-suite colleagues as smart people with lots of common sense. That’s especially true when it comes to business or finance. But C-suite … Continue reading Why CMOs should care about digital policies
Nkiru Asika — July 12, 2019 — July 12, 2019 742680 / Pixabay Storytelling has become a buzzword, as more companies recognize the power of story to attract and engage. Storytelling in business is about weaving personal anecdotes, insights, observations and experiences into business communication. This is especially powerful for service companies selling the intangible … Continue reading No One Cares About Your Resume. They Care About Your Story.
Hutch Morzaria — July 5, 2019 — July 5, 2019 Loyalty in every relation brings happiness and satisfaction. Even at the workplace, employee loyalty is essential for the long-term success of the company. It not only boosts the productivity and efficiency of the company but also decreases turnover costs. Good employee relations ultimately provide a … Continue reading How to Take Care of Your Company’s Most Valuable Assets
Max Palmer — June 14, 2019 — June 14, 2019 People, product, and market: If any one leg of that triangle is weak or broken, investors aren’t interested in your startup. That might sound cold, but early-stage venture capitalists can’t base six- or seven-figure decisions on gut feelings. Especially before your startup has broken even, … Continue reading Company Metrics Early-Stage VCs Care About
Lee Wilson — March 12, 2019 Follow @LWilson1980 — March 12, 2019 If you’re new to search marketing, you might not remember the classic Google vs Bing discussion that questioned whether Microsoft’s search engine would ever topple Google as the king of search. These conversations don’t really happen anymore and you might be wondering whether … Continue reading Should I Care About Bing?
Tommy Wyher — February 20, 2019 — February 20, 2019 Running a company that is a success in its local area is impressive, to say the least. Certain entrepreneurs will never be satisfied until their company is a household or national name. The risks that come with expanding the business across the country with new … Continue reading Big Time Moves: What a Company Needs to Take Care of When Expanding Nationally
With Microsoft’s focus on voice for enterprises, marketers need to understand how to adopt voice technology with customers, employees and stakeholders. Adam Dorfman on February 6, 2019 Over the past few years, one of the major stories of CES has been the rise of intelligent virtual assistants to power consumer products ranging from alarm clocks … Continue reading Here’s why marketers should care about Microsoft’s Cortana