FTC Releases New Advertising Compliance Guidance For Health Care Products by Laurie Sullivan @lauriesullivan, December 21, 2022 The FTC has released new guidance in a 40-page document to update and replace Dietary Supplements: An Advertising Guide for Industry, issued in 1998. The document provides guidance to help ensure that claims about the benefits and safety … Continue reading FTC Releases New Advertising Compliance Guidance For Health Care Products
Learn more about what marketing management is, its core concepts and why it’s important. Danni White on December 21, 2022 Effective marketing management can help your organization achieve key objectives for your business. For example, your brand might want to gain exposure, improve revenue, or break into new markets. In a highly competitive environment, effective … Continue reading Why we care about marketing management
By Audrey Carleton—Nexus Media News November 11, 2022 This article originally appeared in Nexus Media News and was made possible by a grant from the Open Society Foundations. Extreme heat—a phenomenon that is increasing in severity and frequency as the planet warms—is the deadliest weather-related disaster, killing more than 5,600 people each year, … Continue reading Intense heat is responsible for 170,000 work-related injuries each year. Do employers care?
Here’s what you need to know about B2C marketing, key B2C strategies, challenges facing B2C marketers and trends for 2023 and beyond. Johanna Marmon on November 11, 2022 Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. B2C marketers must understand the impact … Continue reading Why we care about B2C marketing: A guide for marketers
From GDPR, CPPA and ADPPA, here’s all the information marketers should know. Jacqueline Dooley on September 30, 2022 The U.S. is on the cusp of implementing a new national privacy law, the American Data Privacy and Protection Act (ADPPA). And while we may be late to the party (the EU’s General Data Protection Regulation, or … Continue reading Why marketers should care about consumer privacy
Content marketing creates better customer experiences. Here’s why it matters, along with tips and tools to help you drive results. Jacqueline Dooley on September 16, 2022 It’s been said, ad nauseam, that content is king. But these days, a more accurate statement is probably: customer experience is king. And, in our hyper-connected world where everyone … Continue reading Content marketing: What it is and why marketers should care
Data is foundational for today’s marketing. Here’s why, along with best practices for extracting the most value from it. Akshat Biyani on August 29, 2022 Data is the lifeblood of digital marketing. With so many B2C and B2B purchase journeys passing through digital touchpoints, there have never been greater opportunities to collect customer data at … Continue reading Why we care about data-driven marketing
One-quarter of retailers are generating more than $100 million in revenue from their media networks. Constantine von Hoffman on August 3, 2022 Retail media networks are a hot new thing that’s been around for decades. Its roots go back to brands putting ads on store end caps and paying for placement in retailers’ weekly fliers. … Continue reading Why we care about retail media networks
What you need to know about what performance marketing can and can’t do. Jacqueline Dooley on June 29, 2022 Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus … Continue reading Why we care about performance marketing
Explore our marketers’ guide to audience development, a process imperative for brand success. Akshat Biyani on June 1, 2022 Despite the sea of information available to the 4.95 billion internet users today, fresh content is being generated by the second. Producing engaging content that can distinguish itself within this volume takes a considerable amount of time and … Continue reading Why we care about audience development
