If you haven’t taken advantage of Google Tag Manager, now may be the time to get started. Columnist Stela Yordanova outlines five ways to utilize GTM to help you improve your marketing results. Stela Yordanova on October 9, 2017 Google Tag Manager (GTM) has revolutionized the way we implement scripts and tags on websites. However, … Continue reading 5 ways to capitalize on Google Tag Manager
As programmatic TV continues its inexorable march forward, columnist Grace Kaye explains how you can get in on the game and optimize your programmatic TV advertising. Grace Kaye on September 22, 2017 The tide is turning: traditional TV advertising is slowing down, programmatic TV is rapidly expanding, and tech platforms and broadcasters are in … Continue reading Programmatic TV is the future: Here’s how to capitalize on the opportunity
How Internet Retailers Can Capitalize On Amazon Prime Day With Affiliate Marketing by Monique Zapata-Kaufman , Op-Ed Contributor, July 7, 2017 Amazon recently announced its third annual Prime Day to take place on July 11, 2017. What began as a promotional holiday to celebrate the 20th anniversary of the e-commerce giant has grown bigger and … Continue reading How Internet Retailers Can Capitalize On Amazon Prime Day With Affiliate Marketing
From AI to the rise of connected devices, columnist Jim Yu takes a look at the top trends to keep an eye on to stay a step ahead of the competition. Jim Yu on June 27, 2017 Many digital marketers believe that their brand provides a positive user experience. However, in many cases, the … Continue reading Getting ahead of the marketing curve: 5 digital trends you must capitalize on now
In the third and final installment of her three-part series on marketing American-made products, columnist Dianna Huff discusses how manufacturers can most effectively utilize SEO, SEM and other channels for B2B marketing. Dianna Huff on June 6, 2017 For manufacturers marketing to other manufacturers, “Made in the USA” is often a key message seen … Continue reading Three ways B2B manufacturers can capitalize on ‘Made in the USA’ searches
Matthew Foster — February 24, 2017 — February 24, 2017 Since it was first introduced five years ago, Instagram has overtaken Twitter to become the social media’s rising star for businesses. The platforms base is growing at speed passing the 600 million follower mark in December 2016. Contrary to popular belief, Instagram can work just … Continue reading How to Capitalize on Instagram as a Small Business
by David Kiger Follow @davidkigerOctober 21, 2016 Halloween is big business, and just how big may be an eye-opener. Take the annual survey by the National Retail Federation, which estimates Halloween sales. This year, the federation is estimating the total Halloween spending this year to reach $ 8.4 billion. Here’s how that breaks down, according … Continue reading Small Business Owners Can Capitalize on Halloween Fun
by Kelley SchultzSeptember 19, 2016 The evolution of mobile technology has empowered consumers to get immediate information at any place and time. Due to the convenience mobile offers and the wide adoption of smartphones, it’s no surprise mobile search volume surpassed desktop search last year. eMarketer estimates mobile ad spend will account for 72% of … Continue reading 3 Ways to Capitalize on the Growth of Voice Search
by Kevin Daum Follow @YPOSeptember 16, 2016 All leaders know to be proactive when times are challenging. They don’t always know exactly what to do, but they know they need to do something. I am surprised at how few leaders work to capitalize when things are going well. When market conditions are favorable and business … Continue reading How Successful Leaders Capitalize On Good Times
by Sabrina Fenster Follow @ShelfIncAugust 16, 2016 In the U.S., back-to-school shopping is kind of a big deal. In terms of holiday retail seasons, it’s the second biggest each year, generating more than $ 828 billion in sales. Parents only want the best for their kids, so when you break that big number down it … Continue reading How To Capitalize On Back-to-School Shopping [Infographic]
