Lewis Stowe — August 2, 2017 — August 2, 2017 Getting better results from outbound sales is what we have been about since we started as a company. We are always looking for new ways to optimize our campaigns and help our customers achieve awesome results, so it should come as no surprise that we … Continue reading 5 Reasons Why Finding the Best Time to Send Email Campaigns Matters
Ivan Ivanov — August 2, 2017 — August 2, 2017 There’s no place like the internet. Stars are made every day, weird trends take the world by storm and everything can become viral seemingly out of nowhere. The pound symbol has been officially replaced by the hashtag and the hype train never stops. What is … Continue reading 5 Most Unintentionally Successful Social Media Marketing Campaigns Ever
Kevin George — July 26, 2017 Follow @imkevin_monk — July 26, 2017 The evolution of email marketing has happened on a fast track and marketers are battling hard to keep their subscribers engaged in their emails. Boring and monotonous emails do not grab people’s attention anymore. With waves of emails flooding the customers’ inbox and … Continue reading Typography in Emails: Revamp your Campaigns with Attractive Text Styling [Infographic]
Stacey Williams — July 24, 2017 Follow @stwillia — July 24, 2017 CorrieMiracle / Pixabay Crowdfunding may seem like an easy way to raise money but successful crowdfunding takes time and work. Even before you start, there are things to consider, such as who’s in your network and how much money you need to raise. … Continue reading 6 Tips Gleaned from Successful Crowdfunding Campaigns
Andy Beohar — July 24, 2017 Follow @sevenatomsbuzz — July 24, 2017 If you’ve visited the Seven Atoms blog before, you’re probably already aware that we’re huge fans of Facebook advertising—especially when it comes to ecommerce. If you don’t share that enthusiasm, we’ve got some news for you: you’re doing it wrong. Facebook campaigns for … Continue reading 4 Ways to Improve Your Ecommerce Facebook Campaigns
Robin Singh — July 18, 2017 — July 18, 2017 Templune / Pixabay A recent survey of 200 retailers in the United States showed that online campaigns delivered better ROI than offline marketing initiatives for over 76% of the participants. Despite this, offline marketing continues to garner a significant chunk of a business’ annual marketing … Continue reading How to Integrate Offline Campaigns With Your Digital Marketing Strategy
Ahead of the fall shopping season, Facebook makes its product showcase ads more of a showpiece. Tim Peterson on June 27, 2017 Summer may have just started, but Facebook is already giving advertisers a head start on their fall shopping campaigns. Already a showcase for brands’ product catalogs, Facebook is making its shopper-retargeting Dynamic … Continue reading Facebook now lets advertisers add product videos, prices to Dynamic Ad campaigns
Columnist Thomas Stern provides data showing that when used together, SEO and PPC can better achieve desired marketing outcomes such as more qualified traffic and budgetary efficiency. Thomas Stern on June 22, 2017 Oftentimes I’m asked, “Why should I invest in paid media when I already rank in position one for many organic search … Continue reading How SEO can create budget efficiencies in paid search campaigns
Andrew Todd — June 19, 2017 — June 19, 2017 Search advertisers are having an increasingly common conversation around the importance of product feed optimizations in the context of overall Shopping performance. Truly, you can’t maximize results of your campaigns by only managing campaign-side efforts or only tweaking the product feed. To get the most … Continue reading 3 Reasons to Manage Your Product Feed With Your Shopping Campaigns
New Facebook targeting options are becoming more robust, stepping outside of traditional impressions/clicks/conversions and delving into value. Greg Finn on June 13, 2017 One of the most important dances that digital advertisers perform is the maximization of revenue on a minimal budget. It is quite remedial, really; the goal is to optimize the value … Continue reading Facebook brings value metrics to campaigns to help advertisers target the best customers
