Wilson Addison — October 11, 2017 — October 11, 2017 If you’ve stayed up to date with Google Shopping optimization techniques, you may already be doing a stellar job of creating effective and engaging campaigns. But, are you covering all bases to ensure the highest possible yields? Here are three tips and strategies to fine-tune … Continue reading 3 Recommended Tweaks to Your Google Shopping Campaigns
Claudiu Murariu — October 9, 2017 — October 9, 2017 antonynjoro / Pixabay Here are 4 facts on email marketing. The vast majority of online sales companies still use transactional emails as part of their marketing efforts. Email marketing campaigns have open rates of up to 40-50% and click rates of around 10-20%. Email marketing … Continue reading Looking for a More Reliable Way of Analyzing Your Email Campaigns?
Marketers Grapple With The Best Time To Optimize Campaigns by Laurie Sullivan , Staff Writer @lauriesullivan, October 6, 2017 Gaps in data and a misunderstanding of the nuances of today’s advertising campaigns have marketers wondering about the best times to optimize. Kantar Millward Brown conducted research to analyze the optimal time for media agencies to … Continue reading Marketers Grapple With The Best Time To Optimize Campaigns
Juliet Carnoy — October 5, 2017 Follow @pixlee — October 5, 2017 Triggered email campaigns can help you to reach potential customers at opportune times with relevant content. Furthermore, after the initial set up, triggered emails can save marketers a ton of time and work while maintaining high standards of customer attentiveness. Yet due to … Continue reading 3 Ways to Add User-Generated Content to Triggered Email Campaigns
Amy Campbell — September 26, 2017 — September 26, 2017 If you’re new to paid social media advertising, think of Facebook ads as the ideal place to get started — they’re inexpensive, low-pressure, and require a minimal time commitment. But at first glance, Facebook Ad Manager may seem complicated and even intimidating. To help you … Continue reading A Beginner’s Guide: How to Organize Facebook Ad Campaigns
Joei Chan — September 22, 2017 Follow @joeei — September 22, 2017 Whenever my colleagues ask, “hey Joei, where did you go for lunch today?” I reply, “check my Instagram story!” Yes. I’m addicted to Instagram. But I’m not alone. According to TechCrunch’s latest study, Instagram has recently rocketed past 700 million users, making it … Continue reading Instagram Hashtags: Lessons from 5 Awesome Branded Campaigns
Dennis Hung — September 11, 2017 — September 11, 2017 TeroVesalainen / Pixabay Love it or hate it, email marketing is a major part of modern business. In fact, email marketing offers one of your business’s greatest ROI over any other form of marketing. To get the most out of your email marketing, make sure … Continue reading 14 Quick Improvements for Small Business Email Campaigns
James Kosur — August 17, 2017 Follow @PrestoMedia — August 17, 2017 Did you know that 59% of articles are shared without being read? A study published by Forbes in August 2016 found that the average social share involved little to no engagement with the actual article being shared. It turns out that the average … Continue reading Burying The Lede: A Surefire Way To Kill Your Engagement For Native Ad Campaigns
Doreen Clark — August 13, 2017 — August 13, 2017 geralt / Pixabay Your organization has had a marketing focus—e-books, blogs, videos, infographics, podcasts. You have been posting content on your website and LinkedIn, sending directly to your sales targets, and tweeting up a storm. You’re on the right path—after all, digital is where it’s … Continue reading Leveraging Digital to Create Winning PR Campaigns
You shouldn’t have to decide between a soft or a hard call to action. Columnist Garrett Mehrguth explains why it’s helpful to offer both and shares three soft CTA tactics that will help you generate leads. Garrett Mehrguth on August 11, 2017 My paid search campaigns are underperforming, and so are yours. It’s a … Continue reading How soft calls to action will save your B2B campaigns
