When you’re a multilocation enterprise, curating local sponsorships can be tricky. Columnist Megan Hannay discusses ways to contribute locally using a centralized strategy. Megan Hannay on December 27, 2017 To enterprise brand managers, “sponsorships” may mean contracts with professional sports teams or national radio shows. But local nonprofits and events are the 99 percent … Continue reading A tale of two GoFundMe’s: Why centralized local sponsorship campaigns matter for multilocation brands
Olivia Ryan — December 11, 2017 — December 11, 2017 irfanahmad / Pixabay We use hashtags all the time, especially on Twitter and Instagram. You may have even used them someplace else, such as Google+, Pinterest, or Facebook. But do you know how to use hashtags properly, for better-targeted marketing campaigns? When used strategically, hashtags … Continue reading Hashtag Marketing: How to Use Hashtags for Better Marketing Campaigns
Marketers Smarten Up, Spend Less On Holiday Campaigns by Laurie Sullivan , Staff Writer @lauriesullivan, December 4, 2017 Data released Monday from The Exchange Lab, a GroupM/WPP company focusing on programmatic advertising, suggests marketers spent less on campaigns this past U.S. Thanksgiving Day weekend than in prior years. But that’s not a bad thing for … Continue reading Marketers Smarten Up, Spend Less On Holiday Campaigns
Josh Slone — December 3, 2017 — December 3, 2017 Need some ideas for improving your cold email response rates? Here are over 50 different split test ideas you can implement! There are two rules when it comes to split testing emails. You should ALWAYS be testing something (never send one version of an email). … Continue reading 50+ Split Test Ideas for A/B Testing Your Cold Email Campaigns
Robert Katai — November 22, 2017 — November 22, 2017 Launched more than one year ago as an answer to the already popular Snapchat, Instagram Stories marked a new step in the evolution of social media content publishing and of course, of content marketing and advertising. There was no indication at first that Stories would … Continue reading A Step-by-Step Guide to Instagram Stories Ads Campaigns
Darnelle O’Brien — November 20, 2017 Follow @thekissagency — November 20, 2017 Pexels / Pixabay Email campaigns are a great way to keep your audience engaged and interested in your products and services. And an automated campaign is a super easy way to keep your brand top of mind and make regular contact with your … Continue reading Email Automation Campaigns We’re Loving
Jenni Wrights — November 14, 2017 Follow @jenniwrightsstg — November 14, 2017 Social media campaign Have you ever seen how a restaurant employee makes your double chicken burger with extra cheese, large French fries, a latte, mineral water bottle and delivers it in the timeline during peak lunch hour? If your little son has also … Continue reading Can Data Appending Improve Profiles of Social Media Campaigns?
VerticalResponse — November 2, 2017 Follow @VR4SmallBiz — November 2, 2017 Andrew-Art / Pixabay The most wonderful time of the year is right around the corner — and for small business owners that means it’s time to start planning those seasonal email campaigns. Creating emails ahead of time can decrease the stress of the busy … Continue reading Email Automation For Holiday Campaigns
Jess Mizerak — November 1, 2017 — November 1, 2017 Nearly all of us have seen an email so great that we clicked through to learn more, even if it was marketing a product we weren’t previously interested in… but we had to do it, because that email was crazy genius! Standing in the consumer’s … Continue reading Email Campaigns and Loyalty Programs: The Ultimate Power Couple
Rachel Cunningham — October 17, 2017 — October 17, 2017 Social media is a great way to promote and share your company’s content with your followers and their connections. The only problem is that the organic reach of your social posts is on the decline. Don’t worry, it’s not your fault and there is something … Continue reading Reach a New Audience with Paid Social Campaigns
