Kate Rose — June 26, 2018 Follow @rosemcgrory — June 26, 2018 You may have heard in the news this week that Unilever have called out the amount of fraud within the social media industry, and Instagram in particular. Their Chief Marketing and Comms Officer, Keith Weed, has stated that none of their brands will … Continue reading Are We Finally Calling Time on Social Media Fraud?
Tag Archives: Calling
The Debate Surrounding Cold Calling vs. Social Selling
Madhumanti Debnath — September 29, 2017 — September 29, 2017 geralt / Pixabay Salespeople the world over are duking it out over the best strategy: cold calling or social selling. Which one delivers the best results? Which one is hype? Which one, ultimately, is the best for your business? This debate, like so many in … Continue reading The Debate Surrounding Cold Calling vs. Social Selling
Stop Calling Your Small Business A ‘Startup’
Gee Ranasinha — September 18, 2017 Follow @KEXINO — September 18, 2017 StartupStockPhotos / Pixabay Startups are sexy. Just as you’re trying to enjoy your Kale smoothie in peace, you bump into yet another self-proclaimed entrepreneur boasting about their new startup. How their company is set to become the Uber of Augmented Reality Cat Litter … Continue reading Stop Calling Your Small Business A ‘Startup’
Calling All Email Marketers: Here’s Everything You Need to Know About GDPR
Kristen Dunleavy — September 17, 2017 Follow @KristenWritesIt — September 17, 2017 TeroVesalainen / Pixabay Is May 25, 2018 a big day in your life? It certainly will be if you are an email marketer who does business in the European Union. And that’s even if you are based in the United States. It’s the … Continue reading Calling All Email Marketers: Here’s Everything You Need to Know About GDPR
Calling all B2B sellers and marketers: Business as usual is holding you back
Are you clinging to outdated marketing approaches and technologies? Columnist Sonjoy Ganguly says it’s time to shake things up and unlock ABM’s potential. Sonjoy Ganguly on June 29, 2017 “If you always do what you’ve always done, you’ll always get what you’ve always got.” This is the statement I made to my wife while we … Continue reading Calling all B2B sellers and marketers: Business as usual is holding you back
Stop calling ‘ad tech’ advertising
Advertisers are investing heavily in ad tech, but contributor Daniel Meehan points out that even highly targeted advertising using the latest algorithms and audience data won’t accomplish anything if the advertising format, message and creative are not engaging. Daniel Meehan on May 30, 2017 Plain and simple: advertising technology is not advertising. It may … Continue reading Stop calling ‘ad tech’ advertising
The Cure for the Common Cold Call: LinkedIn Warm Calling
Jeff Kalter — December 7, 2016 — December 7, 2016 You purchased a list, and John Smith is now in your database. He has not, however, expressed to your company any interest in your products or services. As such, he falls into the category of “suspect.” A call to John is cold. And, understandably, whether … Continue reading The Cure for the Common Cold Call: LinkedIn Warm Calling
IT Buyers Are Calling for a Change in How You Market & Sell to Them on LinkedIn
by Kristina Jaramillo Follow @GetLinkedInHelpOctober 19, 2016 If you want to reach, connect and engage with more IT buyers, then as a sales and marketing professional, you need to position yourself as an expert who wants to have a real relationship that’s based on up-front value. Yes, I’m saying that the marketing standard of giving … Continue reading IT Buyers Are Calling for a Change in How You Market & Sell to Them on LinkedIn
I’d Never Use Cold Calling For Sales. Here’s Why.
by Brooke B. Sellas July 25, 2016 Follow @madSMscientistJuly 25, 2016 Cold calling for sales leads? Blech. The mere mention of using the phone to “surprise people” brings me back to my early 20s when I was tasked with cold calling local businesses to find buyers or renters. I worked in a luxury high rise … Continue reading I’d Never Use Cold Calling For Sales. Here’s Why.
Inbound Design and Calling Your Visitors to Action
by Emily Carter February 3, 2016 Follow @grassrootsincFebruary 3, 2016 For most of you, it’s difficult to edit your website at your every whim. Most likely, you’ll have to track down your designer and pay them to make your desired changes (which can be annoying and costly). Between the burden of recurring design fees and … Continue reading Inbound Design and Calling Your Visitors to Action
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