New Shoppable Video Ads Expand Local Retailer Buying Options by Karlene Lukovitz @KLmarketdaily, August 18, 2023 Through a new partnership, video ad-tech company VDX.tv is offering shoppable video ad units that include product specs, prices updated in real time and availability info across multiple, region-specific retailers. VDX.tv has integrated capabilities from digital commerce tech company … Continue reading New Shoppable Video Ads Expand Local Retailer Buying Options
tvScientific Bows Cost-Per-Outcome CTV Ad Buying by Karlene Lukovitz @KLmarketdaily, August 18, 2023 Connected TV performance advertising platform tvScientific is now offering programmatic ad campaign buys on a cost-per-outcome (CPO) basis. The option allows advertisers to pay based on achievement of predetermined, specific outcomes such as sales, return on ad spend/ROAS, post-campaign traffic and cost … Continue reading tvScientific Bows Cost-Per-Outcome CTV Ad Buying
Appeals court rejects the FTC’s last-ditch attempt to stop Microsoft from buying Activision Kris Holt @krisholt The Federal Trade Commission has been unsuccessful in its last-ditch effort to pump the brakes on Microsoft’s $68.7 billion purchase of Activision Blizzard. The Ninth Circuit Court of Appeals declined to grant the agency an emergency stay … Continue reading Appeals court rejects the FTC’s last-ditch attempt to stop Microsoft from buying Activision
By Safi Aziz June 18, 2023 We, the people, are taking steps to own the world—starting with a golf course tucked away in a Scottish village called Spey Bay. The Scottish Wildlife Trust depicts Spey Bay as a “beautiful coastal reserve [where] constant changes caused by the river create a succession of habitats.” … Continue reading URL communities are finally buying the IRL world
Microsoft Broadens Focus On Carbon Neutral Ad Buying, Partners With Scope3 by Laurie Sullivan @lauriesullivan, June 15, 2023 Microsoft has partnered with Scope3 to offer its partners a way to reduce the carbon footprint of their digital advertising. Scope3’s mission is to decarbonize media and advertising. Climate Shield — Scope3’s product that is helping to … Continue reading Microsoft Broadens Focus On Carbon Neutral Ad Buying, Partners With Scope3
Nextdoor Advances Self-Service Ad Buying With DOOH, Brand Safety by Laurie Sullivan @lauriesullivan, June 16, 2023 Neighborhood network Nextdoor has entered into a partnership with DIVE Billboards, a digital out-of-home (DOOH) company, to create a multichannel offering for advertisers connecting online and DOOH content. The offering, Nextdoor Outdoor, will enable advertisers in the U.S. and Canada … Continue reading Nextdoor Advances Self-Service Ad Buying With DOOH, Brand Safety
CTV 2023: Targeting, Buying Advances, Interactive Leaps, Measurement Morass… by Karlene Lukovitz @KLmarketdaily, December 29, 2022 With connected TV/streaming pretty much universally expected to be a prime focus for evolution and advertising investment growth in the year ahead, here are some specific insights and predictions from leading media, ad-tech platform and smart TV OEM executives. … Continue reading CTV 2023: Targeting, Buying Advances, Interactive Leaps, Measurement Morass…
By Sarah Lynch December 05, 2022 Four days after launching the body and hair care brand Saltair, Iskra Lawrence had a problem. The model turned cofounder had just released her first line of products in 100% aluminum bottles, a choice she and her team had made for the material’s recyclability. Now, some customers receiving … Continue reading This beauty brand is promoting ‘bottle positivity.’ Are customers buying it?
Oversold Conditions Grant a Mega Buying Opportunity InvestorPlace / 18 Oct 2022 The stock market rarely spends time as oversold — and that’s where we are today. The S&P 500’s weekly RSI has been oversold during only 46 weeks over the past 50 years — and we’re oversold today. This technical indicator successfully predicted … Continue reading Oversold Conditions Grant a Mega Buying Opportunity
A new report from G2 shows buyers shifting away from vendor interactions as vendor trust wanes. Kim Davis on September 14, 2022 B2B decision-makers in the market for software, including marketing technology solutions, have less patience with vendor interactions and increasingly look to buy from third-party marketplaces and re-sellers. That’s the main takeaway from the … Continue reading Tech buyers increasingly prefer buying from third-party marketplaces rather than vendors
