Zynga Began Building An Ad Network By Buying Ad-Tech Companies by Laurie Sullivan @lauriesullivan, April 1, 2022 Zynga continues to build a next-generation advertising platform that will serve the entire mobile industry, and it is buying up ad-technology companies to do it faster. The company believes its competitive advantage resides in the acquisition of Chartboost, … Continue reading Zynga Began Building An Ad Network By Buying Ad-Tech Companies
Video Ad Buying Should Be Customer-First, Not Channel-First by Dave Morgan , Featured Contributor, March 17, 2022 The following was previously published in an earlier edition of Media Insider. The purpose of advertising is to create customers, either immediately or in the future. And how, where and when advertising is bought matters a lot to … Continue reading Video Ad Buying Should Be Customer-First, Not Channel-First
Pinterest Invests In ‘Inspired Content’ To Strengthen Search, Discovery, Buying Platform by Laurie Sullivan @lauriesullivan, (March 11, 2022) Pinterest in 2021 surpassed $2 billion in revenue for the first time. The company continues to make investments in the way site visitors search for and buy products shared by other consumers and highlighted by brands. This … Continue reading Pinterest Invests In ‘Inspired Content’ To Strengthen Search, Discovery, Buying Platform
Account-based marketing must adopt buying group strategies to secure B2B buy-in. Corey Patterson on February 25, 2022 For years, marketers have engaged audiences with account-based marketing strategies to better align sales and marketing practices and, in turn, provide more relevant, personalized content and messaging. In the B2B space, this process has naturally evolved into buying group marketing, … Continue reading Buying group marketing: The next evolution of ABM
Tom Whatley August 11, 2021 90% of Instagram users follow at least one business account and 83% of people discover new products through their Instagram feed. Amassing a large following on Instagram can help you at every stage of the marketing funnel—from bolstering brand awareness to driving conversions. In this post, we’ll walk you through … Continue reading How to Get More Followers on Instagram (Without Buying Them)
Jeremy Durant July 23, 2021 When a B2B company is devising an SEO strategy, target keywords must be the foundation. Yes, there are many components to a holistic SEO strategy like page speed, technical SEO, inbound links, and more, but if you are not targeting the right keywords, all other B2B efforts will be done … Continue reading SEO and Buying Intent: Finding Keywords That Convert
Chris Christoff July 5, 2021 Buying a domain name is one of the first steps to setting up your website. Although it’s an exciting thing to do, sometimes picking up the right domain name can be stressful. This is especially true with the huge number of options that are available in the market. But why … Continue reading 3 Important Things to Know Before Buying a Domain Name
Jeffrey Gabriel June 21, 2021 I came across a great article by BitRebels.com, “How To Make Money Buying And Selling Domain Names.” Being in the space, I have personally seen many of my colleagues, friends, and competitors make millions doing this. Working at Uniregistry, and having the opportunity to manage and broker domain names directly … Continue reading How To Make Money Buying and Selling Domain Names
Tony Zambito May 21, 2021 Marketing and Sales Leaders Can Leverage Buyer Insights To Create Rewarding Digital Buying Experiences For Buyers One significant outcome of the COVID-19 pandemic is the increasing desire on the part of buyers for digital buying experiences. Not that this type of outcome was ever in question. The capability to offer … Continue reading 4 Areas of Actionable Buyer Insights Can Help You Deliver a Differentiating Digital Buying Experience
Joanne Camarce May 21, 2021 Over the past year, there’s been a significant shift toward online consumerism, with all kinds of businesses selling products online. As Peter Sheldon, Senior Director of Commerce Strategy at Adobe, puts it, “It became clear that there are no boundaries for e-commerce — almost any product regardless of cost, size … Continue reading 12 Things to Consider When Buying or Selling an Online Business
