by Chris Horton April 15, 2016 Follow @chrshortonApril 15, 2016 Believe me, I get it. An inveterate slacker who tends to view any sort of change with a wary eye, I understand how difficult it can be to embrace new technologies, especially as a small business with limited resources. But we’re halfway through 2016 and … Continue reading Note to the Nearly Half of US Small Businesses Still Not Mobile Optimized: Get Crackin’
Released in beta, Messenger Platform allows businesses to build bots that can interact with customers or even handle purchases. Danny Sullivan on April 12, 2016 at 12:45 pm Facebook wants to ensure that Messenger is the new way that businesses can connect with people, pushing the platform and new bot support at today’s F8 annual developers conference. … Continue reading Facebook’s Messenger Platform launched, allows businesses to build bots
by David Kiger April 8, 2016 Follow @davidkigerApril 8, 2016 Small businesses that are just getting off the ground likely won’t have large marketing budgets. Advertising campaigns and billboards are probably well down the road. But email marketing can be an effective and inexpensive way for small business owners to spread the word about what … Continue reading Email Marketing Can Give Small Businesses a Boost
by Alexa Matia April 6, 2016April 6, 2016 If you’re a small or mid-sized business, stretching every penny of your advertising and marketing budget to the max is essential. Pay per call can help you do that. This year, mobile search will dominate all other search sources and drive an estimated 65 billion calls to … Continue reading Why Pay Per Call Is the Most Powerful Tool for Small Businesses
by Matt Jones April 4, 2016April 4, 2016 Barack Obama’s election heralded a new dawn when it came to digital marketing. Obama was a pioneer of social media during his 2012 election campaign and ended up spending 10 times that of his rival, Mitt Romney ($ 47 million). While small businesses may not have access … Continue reading What Can Small Businesses Learn from The ‘Social Media Election’?
by Allison Checchi April 3, 2016 Follow @AllisonChecchiApril 3, 2016 Since 2014, small and medium-sized business owners have experienced year-over-year improvement of business results, and they’re increasingly optimistic about what the future holds. According to a recent survey, 56 percent of local business owners plan to increase their marketing budgets in 2016, with a big … Continue reading 3 Digital Marketing Trends Impacting Small and Medium Businesses
by Tabitha Jean Naylor April 3, 2016 Follow @TabithaNaylorApril 3, 2016 An online presence is an essential part of any business in the modern world. There’s no escaping that fact. As time goes by, your business’s online presence becomes more vital for growth and survival. Customers don’t call and ask questions anymore. They go online … Continue reading Planning Your Presence – 6 Tips For New Businesses
by Elaine Fogel April 2, 2016 Follow @Elaine_FogelApril 2, 2016 Each week, small business owners and managers are bombarded by countless blog posts, articles, and how-tos on marketing their companies. Many are filled with excellent advice, tips, and statistics to help small businesses grow their revenue. But, few include The Most Powerful Thing Small Businesses … Continue reading The Most Powerful Thing Small Businesses Need to Succeed
By Gary Dek April 1st, 2016 The social media strategy you use can determine the success or failure of an online marketing campaign. Many social media managers and website owners don’t do proper research. They are often wasting valuable resources working on social media activities that don’t produce any reward, such as click-through traffic or … Continue reading Top 5 Social Media Marketing Tips For Small Businesses
by Jeremy Taylor March 30, 2016 Follow @JezTaylorUKMarch 30, 2016 While the use of marketing automation is increasing in terms of the number of businesses using automation and the level to which those businesses are using it, what we do know if that adoption is faster among larger businesses. A recent Raab Report found that … Continue reading How Can Small Businesses Get Started With Marketing Automation?
