Tag Archives: Businesses

Small Businesses: Marketing Trends and Key Tools

by Jenn Reichenbacher Follow @JennReichOctober 14, 2016 Small businesses, a powerful group of more than 28 million in the U.S., have grown by 49 percent since 1982. They also provide 55 percent of all jobs (66 percent since the 1970s) and 54 percent of total U.S. sales. Amazing! The competition is fierce and it’s not … Continue reading Small Businesses: Marketing Trends and Key Tools →

Why Businesses Must Add LinkedIn to Their Marketing Strategy

LinkedIn Utilization

by Laura Donovan Follow @thewordproOctober 13, 2016 Think LinkedIn is just to market business-to-business or to search for a new career opportunity? Think again, LinkedIn has some pretty terrific marketing potential for just about any business, B2B or B2C. 90% of LinkedIn Users make household decisions. 41% of users in the United States earn $ … Continue reading Why Businesses Must Add LinkedIn to Their Marketing Strategy →

7 Small Businesses Killing It with Video Content

Video Strategy

by Nicole Blanckenberg Follow @https://twitter.com/StoreYaComSeptember 30, 2016 A couple of weeks ago, we discussed all the fears we as small business owners and content creators have with creating video content and the big misconceptions that surround this type of content. The main misconception being that we need to professionally produce video content or we will … Continue reading 7 Small Businesses Killing It with Video Content →

Is the Arrival of Penguin 4.0 Too Late for Many Small Businesses?

SEO Checklist

by David Bryan Follow @OpaceWebSeptember 26, 2016 Just a few days ago Google released an update to part of its search engine algorithm known as ‘Google Penguin’. Google’s Penguin 4.0 update is here! The update, titled Penguin 4.0, is actually the seventh update that has been released since its initial introduction back in 2012. While … Continue reading Is the Arrival of Penguin 4.0 Too Late for Many Small Businesses? →

Best Ways for Small Businesses to Plan for the Holidays

Smart Business Ideas

by Brian Stupp Follow @IOUFinancialSeptember 21, 2016 The holiday season means different things to business owners; while some experience a slow season, others have a surge in profits. Regardless, all small business owners need to prepare for this season, or your business could be negatively affected. Plan for Holiday Recognition and Marketing You must plan … Continue reading Best Ways for Small Businesses to Plan for the Holidays →

Social Media: Modern Day’s New Frontier for Businesses and Public Relations

Social Media Utilization

by Elizabeth Byrd Follow @elizbyrdSeptember 16, 2016 “Social media is not just a spoke on the wheel of marketing. It’s becoming the way entire bicycles are built.” – Ryan Lilly, author Social media, two words that were relatively non-existent 15 years ago, have now become a vital part of everyday business, so much so that … Continue reading Social Media: Modern Day’s New Frontier for Businesses and Public Relations →

How Small Businesses can Simplify Social Media Marketing: A Symmetrical Aspect

Small Business

by Andrew C. Belton Follow @abcpanotarySeptember 16, 2016 To many small business owners, social media marketing is a daunting and seemingly time-consuming form of digital marketing. Even though small business owners may hear about how they absolutely must have their business active on social media, there is still a fair amount of skepticality of its … Continue reading How Small Businesses can Simplify Social Media Marketing: A Symmetrical Aspect →

How to solve duplicate content local SEO issues for multi-location businesses

SEO Checklist

It can be difficult for businesses with multiple locations to craft unique, rich content for each individual location page, but columnist Joy Hawkins has some advice for how to do just that. Joy Hawkins on August 18, 2016 Earlier this year, I wrote an article on Moz that talked about one of the issues … Continue reading How to solve duplicate content local SEO issues for multi-location businesses →

Internet Marketing Services for Small Businesses: Why It’s Worth It

Internet Marketing

by Steve Hamm Follow @maasprosrduSeptember 12, 2016 If you have never thought about paying for professional internet marketing services for small businesses, chances are good that you are missing out on a great way to promote your business. Some business owners are under the impression that only the bigger companies actually need professional online marketing, … Continue reading Internet Marketing Services for Small Businesses: Why It’s Worth It →