Tag Archives: Businesses

Always Improving – Why Businesses Need to Be Innovating Their Culture, Even When it Works

Barry Saltzman — October 28, 2016 — October 28, 2016 If there’s one thing businesses can unanimously agree upon, it’s that all successful companies have a a strong company culture. Culture can make or break your organization, and helps foster long-term relationships between your business, your employees and your customers. It represents the values of … Continue reading Always Improving – Why Businesses Need to Be Innovating Their Culture, Even When it Works →

Twitter Moments: How To Guide & Best Practices For Businesses

Twitter Tools

by Jennifer Frances Follow @socialbeesmediaOctober 24, 2016 Learn How To Create Moments On Twitter & Best Practices For Businesses Twitter just made their Moments feature available for everyone internationally. Continue reading our article to discover what Twitter Moments are, how to create them and what are the best practices for businesses when using Moments on … Continue reading Twitter Moments: How To Guide & Best Practices For Businesses →

7 Ways Successful Businesses Get Inventory Ready for the Holidays

Inventory Management

by Paul Trujillo Follow @TruPaultxOctober 21, 2016 In the midst of the holiday season in December 2011, retailers around the world watched in horror as Best Buy told customers they didn’t have enough stock and had to cancel orders. Needless to say, the incident destroyed the company’s reputation and Best Buy never quite recovered. For … Continue reading 7 Ways Successful Businesses Get Inventory Ready for the Holidays →

Going Small: The Difference Between Selling to Small and Large Businesses

Selling Business

by Danny Wong Follow @dannywong1190October 21, 2016 Most salespeople focus on finding the largest clients with the biggest wallets possible. In theory, this is ideal, but it doesn’t always work in practice. Sometimes, going after many smaller clients has distinct advantages over chasing large or enterprise customers. Here are some of the most important reasons … Continue reading Going Small: The Difference Between Selling to Small and Large Businesses →

Do Small Businesses Need a Strong Brand Identity?

Branding Lessons

by Debra Murphy Follow @MasterfulMktgOctober 21, 2016 Many small businesses feel that having a brand is not something necessary to successfully market their products or services. Some think it is something only large companies need. And although some might invest in a logo, they miss the fact that a brand identity is so much more … Continue reading Do Small Businesses Need a Strong Brand Identity? →

Small Businesses: Marketing Trends and Key Tools

Small Business Tools

by Jenn Reichenbacher Follow @JennReichOctober 14, 2016 Small businesses, a powerful group of more than 28 million in the U.S., have grown by 49 percent since 1982. They also provide 55 percent of all jobs (66 percent since the 1970s) and 54 percent of total U.S. sales. Amazing! The competition is fierce and it’s not … Continue reading Small Businesses: Marketing Trends and Key Tools →

Why Businesses Must Add LinkedIn to Their Marketing Strategy

LinkedIn Utilization

by Laura Donovan Follow @thewordproOctober 13, 2016 Think LinkedIn is just to market business-to-business or to search for a new career opportunity? Think again, LinkedIn has some pretty terrific marketing potential for just about any business, B2B or B2C. 90% of LinkedIn Users make household decisions. 41% of users in the United States earn $ … Continue reading Why Businesses Must Add LinkedIn to Their Marketing Strategy →

7 Small Businesses Killing It with Video Content

Video Strategy

by Nicole Blanckenberg Follow @https://twitter.com/StoreYaComSeptember 30, 2016 A couple of weeks ago, we discussed all the fears we as small business owners and content creators have with creating video content and the big misconceptions that surround this type of content. The main misconception being that we need to professionally produce video content or we will … Continue reading 7 Small Businesses Killing It with Video Content →

Is the Arrival of Penguin 4.0 Too Late for Many Small Businesses?

SEO Checklist

by David Bryan Follow @OpaceWebSeptember 26, 2016 Just a few days ago Google released an update to part of its search engine algorithm known as ‘Google Penguin’. Google’s Penguin 4.0 update is here! The update, titled Penguin 4.0, is actually the seventh update that has been released since its initial introduction back in 2012. While … Continue reading Is the Arrival of Penguin 4.0 Too Late for Many Small Businesses? →

Best Ways for Small Businesses to Plan for the Holidays

Smart Business Ideas

by Brian Stupp Follow @IOUFinancialSeptember 21, 2016 The holiday season means different things to business owners; while some experience a slow season, others have a surge in profits. Regardless, all small business owners need to prepare for this season, or your business could be negatively affected. Plan for Holiday Recognition and Marketing You must plan … Continue reading Best Ways for Small Businesses to Plan for the Holidays →