Tag Archives: Businesses

Service is the New Product: How Service Businesses Can Reap the Benefits of e-Commerce

Sarah Jordan — November 20, 2016 Follow @http://www.twitter.com/sarahmcjordan— November 20, 2016 Delivering a service can be a lot like delivering a product. You know your audience, their challenges, and what they need to overcome them. But serviced-based and product-based businesses also have their differences – a lot of them. Services not only require much more … Continue reading Service is the New Product: How Service Businesses Can Reap the Benefits of e-Commerce →

The Local Search Problem Most Businesses Don’t Know About

by George Freitag, Op-Ed Contributor, November 10, 2016 As online shopping becomes more and more popular, the “local pack” in Google’s search results is quickly becoming the most important way for businesses to convert online customers into offline customers. As most businesses know, a key component to appearing in these local packs is optimizing your … Continue reading The Local Search Problem Most Businesses Don’t Know About →

Black Friday Marketing: How Small Businesses Can Beat Big Box Stores

Brian Morris — November 1, 2016 Follow @psprint— November 1, 2016 You don’t have to own a zillion-dollar corporation to cash in on Black Friday sales; even though the Walmarts and Best Buys of the world seem to rule Black Friday with their volume and at-a-loss pricing strategies, they’re bound by limitations you don’t have … Continue reading Black Friday Marketing: How Small Businesses Can Beat Big Box Stores →