Eileen O’Loughlin — July 13, 2018 — July 13, 2018 Forty percent of small and midsize businesses (SMBs) are focused on “increasing employee productivity” as a top business goal going into 2020, according to a 2017 Capterra survey on top technology trends. There are various paths to improving employee effectiveness, including investing in the right … Continue reading Resource Utilization: What Small Businesses Are Doing Wrong (And How to Fix It)
Lisa Smith — July 11, 2018 — July 11, 2018 As Facebook seeks to deliver the content its users will enjoy most and find most relevant, organic reach has been on the decline. In fact, some say it is downright dead. This presents a particular challenge for small businesses: You don’t have the same budgets … Continue reading 22 Facebook Marketing Tips for Small Businesses on a Budget
Andrew Conrad — July 10, 2018 — July 10, 2018 For the Boomer generation, freedom meant car ownership. They shrugged off their overbearing parents and zipped around the country in Impalas, Mustangs, and Cortinas. Boomers coveted the open road, independence, and even disconnection. For Millennials, liberation is access to the internet. Millennials, as a community-oriented … Continue reading The Top 10 Slack Alternatives for Small Businesses
Nicole Bryan — July 3, 2018 Follow @sterlingpayment — July 3, 2018 psaudio / Pixabay Operating a home-based business can present its own share of challenges. Even so, it’s still important for the owner to handle inventory management, sales, and reporting in an efficient manner. Whether you sell items online or customers come to your … Continue reading Point of Sale 101 for Home-Based Businesses
Smart Campaigns To Get Small And Local Businesses On Board by Laurie Sullivan , Staff Writer @lauriesullivan, June 27, 2018 Finally, there is an online advertising platform specifically designed to support small and local businesses that are looking to run search and other types of ads online. Google launched Smart Campaigns on Wednesday under the new … Continue reading Smart Campaigns To Get Small And Local Businesses On Board
Dina Ely — June 26, 2018 — June 26, 2018 It’s hard to build a loyal client base for any business, but new businesses definitely have a long road ahead of them. Without a long-standing reputation, it can be hard to gain the trust of potential clients. That’s why it’s so important to build solid … Continue reading Client Retention Techniques For New Businesses
Neil Henry — June 26, 2018 Follow @neilhenrycm — June 26, 2018 As a small business owner in a digital age, you understand the importance of generating new leads and keeping your prospects engaged at every opportunity online. One of the best ways to do this in terms of measurable results and ROI is by … Continue reading The 16 Most Important Email Marketing Tips For Small Businesses
VerticalResponse — June 25, 2018 Follow @VR4SmallBiz — June 25, 2018 Tumisu / Pixabay Email Automation helps service-based business owners like you connect with your customers and drive results in a timely, personalized, relevant way. You set up a series of timed emails that are automatically delivered based on predefined triggers, such as whether or … Continue reading Why Smart Service Businesses Use Email Automation
Susan Friesen — June 22, 2018 Follow @eVisionMedia — June 22, 2018 How to Get Found When People Are Looking for Your Offerings Where do you go when you need to find a lawyer, restaurant or interior designer? To Google, of course! But with so many businesses competing for everyone’s attention, if you are a … Continue reading 3 SEO Keyword Research Strategies for Service-based Businesses
Marc Dane — June 19, 2018 Follow @WebCreate_io — June 19, 2018 Importance of SEO There is a lot of fuss over the term Search Engine Optimization. So much, that SEO has become a buzzword in many ways. But for those of us living and breathing SEO — that is to say, business owners who … Continue reading SEO Best Practices for Small Businesses
