An effective CRM strategy needs to include a way to collect, organize and take action with your data. Darcy Kurtz on March 1, 2019 In a world where customers are bombarded across every possible channel with brand messages, targeting is more important than ever before. Small businesses need to be able to make their … Continue reading 4 simple ways small businesses can use data to build better customer relationships
Alexander Shum — February 20, 2019 Follow @shum_alexander — February 20, 2019 Photo courtesy of Unsplash It doesn’t matter how great your product or service is. Without a driven team behind it, you will not succeed. And times are tough for companies looking to hire. Competition is high for finding and retaining those star employees … Continue reading How Intrinsic Employee Motivation Will Help You Build Your Dream Team
Kara Perez — February 17, 2019 — February 17, 2019 A financially secure small business. Does it sound like an oxymoron? It doesn’t have to be if you set yourself up right and if you practice good financial business habits. There is a wealth of knowledge on the internet from entrepreneurs at all levels, and … Continue reading How To Build a Financially Secure Business
Steve Bernstein — February 12, 2019 — February 12, 2019 “My company continues to invest in build new product features. Meanwhile, my Customer Success Managers spend more and more time dealing with product performance (speed) issues. The right product-roadmap is probably a balance, but the product team isn’t understanding the impact of our product’s poor … Continue reading How to Get the Product Team To Build the Right Enhancements
Darleen DeRosa — February 11, 2019 Follow @onpoint_llc — February 11, 2019 rawpixel / Pixabay Virtual teams are critically important for today’s organizations. Innovative technology has made it possible for companies to leverage a geographically dispersed workforce and assemble resourceful teams capable of tackling their most pressing issues. OnPoint Consulting’s global study on virtual collaboration … Continue reading How to Build Trust in Virtual Teams
Here are three questions to ask yourself before you send your next campaign. Ryan Phelan on February 5, 2019 In my work with marketers, I emphasize strategy over tactics in managing email programs. It’s important to understand the “why” before the “how.” The “how” question is easy. It’s the tactical aspect of your program. Everybody … Continue reading Brand equity: Does your email build it up or tear it down?
Aastha Sirohi — January 29, 2019 — January 29, 2019 Email marketing has proven to be one of the most effective ways to reach out to people, get noticed, and make people take desired actions. Yes, email marketing is here to stay, and if you haven’t already started using it — get on with it! … Continue reading How to Use 2019 Trends to Build Your Email Marketing Strategy
Greetje den Holder — January 16, 2019 Follow @GdenHolder — January 16, 2019 I have already talked about how machine translations can only be a solution when you have user-generated content on your website. You should really use a professional translator for all your other texts. It is nice to see that webmasters agree with … Continue reading How Do You Easily Build a Multilingual Website?
Personal Branding Blog — January 16, 2019 — January 16, 2019 Do you ever walk into a colleague or leader’s office, completely composed, outline a problem, pause and wait for them to tell you what needs to be done? Or worse, a customer or client? In your calmest voice, you say, “The sky is falling.” … Continue reading 4 Ways to Build Your Reputation As a Problem Solver
Top ABM tools have different platforms with their own focus in core competencies. Review these four areas before making your choice. Cara Caruso on January 9, 2019 If you visit the same restaurant you’ve gone to for years, there’s probably a waiter who knows your name. They stop by, welcome you back and ask … Continue reading ABM is maturing, here are some tools to help build successful campaigns in 2019