Better content briefs start with the situations that drive people to search, then use keywords to support the journey, not define it. By Amanda King Published on August 26, 2026 Keyword research can help you understand what people search for, but it doesn’t tell you why they’re searching or what they will need next. … Continue reading Build content briefs around people, not keywords
Build a reliable AI content system in Claude Code with the right context, specialized agents, and human review. By Tania Brown Published on August 25, 2026 I’ve spent months building and rebuilding an AI content pipeline in Claude Code. It now supports article updates and production for a company blog and external publications, and … Continue reading How to build an AI content system that works
Reduce duplicate software, improve adoption, and align technology investments with governance that supports smarter purchasing. By Steve Petersen Published on August 7, 2026 Purchasing software is easy, but managing software effectively is tough. Organizations should consider establishing technology advisory committees (TACs), and marketing technology practitioners need to participate. These committees provide the strategic … Continue reading How to build a technology advisory committee that adds value
Many companies try to fix everything before using AI. Learn why starting with one important problem works better. By Shiv Gupta Published on July 15, 2026 Most discussions about AI readiness eventually turn into discussions about data. That makes sense. AI needs data that’s accessible, organized, secure, and reliable enough to support decisions. … Continue reading Why AI-ready data infrastructure is so hard to build
Firsthand expertise, original research, and transparent thinking carry more weight than polished messaging. Here’s why. By Stephanie Trovato Published on June 24, 2026 I was researching a software platform recently when I found myself doing something I don’t remember doing nearly as often as a few years ago: questioning almost everything I was reading. … Continue reading How to build trust when buyers question everything
Don’t wait for your company to figure out AI. Use personal projects to gain practical experience and uncover skills you can apply at work. By Ryan Phelan Published on June 22, 2026 My chicken incubator could turn you into an AI leader at your company. Well, not the incubator itself. But my … Continue reading Build your AI skills with a useful home project
A24 takes on Google money to build AI tools One imagines Kane Parsons is less than pleased. By Lawrence Bonk June 22, 2026 A24 Google is investing $75 million in the film studio A24 and the companies are teaming up to develop, wait for it, AI tools. Google says the “partnership aims to expand what … Continue reading A24 takes on Google money build AI tools
Automation dominates modern B2B selling, but the deals that matter most still close through human relationships. By Scott Gillum Published on May 26, 2026 Every sales and marketing leader should be asking: What kind of selling relationship do we have — and does it prioritize humans or machines? This question goes beyond … Continue reading AI can scale B2B sales, but only people can build trust
Data was nice, but high-value, proprietary data you can use to train AI agents is even better. By Mike Pastore Published on May 18, 2026 Publicis Groupe entered into an agreement to acquire LiveRamp on Sunday, the latest in a series of data plays by the advertising giant. But unlike the acquisition of … Continue reading Publicis buys LiveRamp to build agentic AI capabilities on proprietary data
May 16, 2026 These are the 3 simple interview questions that helped me build a high-performing team BY Olena Lutsenko RETN started with a bold ambition to build a nine-figure business. After doubling our revenue to nearly $ 80 million in the last five years, that goal is now within close reach. But it’s taken more … Continue reading These are the 3 simple interview questions that helped me build a high-performing team
