Google Teaches Brands To Build Dynamic Agents by Laurie Sullivan , Staff Writer, April 1, 2026 Google released a guide on Wednesday that teaches developers and marketers how to build agents that follow fixed prompts to ones that can dynamically expand their own capabilities as they run. The guide — which was build for developers, … Continue reading Google Teaches Brands How To Build Dynamic AI Agents
Tag Archives: Build
Bluesky’s next product is an AI assistant that helps build custom social media feeds
Bluesky’s next product is an AI assistant that helps build custom social media feeds Attie was designed to help users generate social feeds without having to know how to code. By Jackson ChenMarch 29, 2026 Jay Graber Bluesky is the latest social media platform to throw its hat into the AI chatbot ring. Bluesky, but … Continue reading Bluesky’s next product is an AI assistant that helps build custom social media feeds
How to build context-aware customer experiences
At the March 2026 MarTech Conference, we discussed why your operating model, not your tech, is the key to stopping customer friction and aligning your teams. By MarTechBot March 11, 2026 Customers don’t see your internal departments; they see one brand. Whether they are chatting with support, browsing your site or speaking with a … Continue reading How to build context-aware customer experiences
Airbnb To Build An Agentic Experience For Travelers
Airbnb To Build An Agentic Experience For Travelers by Laurie Sullivan , Staff Writer, February 13, 2026 Airbnb’s artificial intelligence (AI) team, led by a former Apple and Meta Platforms expert, is building a native AI experience for travel in which the technology goes beyond searching for the user — it knows their likes and … Continue reading Airbnb To Build An Agentic Experience For Travelers
3 ways to build psychological safety now so it’s there when you need it most
February 11, 2026 3 ways to build psychological safety now so it’s there when you need it most
How to build lasting buyer momentum in B2B marketing
Connecting mental availability to buying triggers — not just short-term campaigns — is key to driving long-term engagement and growth. By MarTechBot January 19, 2026 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access … Continue reading How to build lasting buyer momentum in B2B marketing
Your mind needs a training plan, here’s how to build one
January 06, 2026 Your mind needs a training plan, here’s how to build one
How to build safe danger and make teams come alive
December 31, 2025 How to build safe danger and make teams come alive
How to build a GEO-ready CMS that powers AI search and personalization
GenAI is rewriting the rules of digital content, and only AI-native CMS platforms will keep your brand visible and competitive in a zero-click world. Benu Aggarwal on November 11, 2025 Generative AI is breaking digital experience strategies wide open. As AI models surface flaws in siloed content and search behaviors shift toward AI agents … Continue reading How to build a GEO-ready CMS that powers AI search and personalization
7 steps to build real AI readiness in your CRM
Before adding AI to your CRM, fix the work behind it. This practical framework helps align people, process and platforms for real AI readiness. Angela Vega on October 30, 2025 Marketing means constant reinvention. We launch, measure, tweak and sometimes scrap entire systems when new insights surface. I’ve managed more than a dozen platforms, … Continue reading 7 steps to build real AI readiness in your CRM