Tag Archives: Build

Using multi-touch attribution to build a brand: Best of the MarTechBot

Marketing Attribution

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: mastering multi-touch attribution. MarTechBot on March 11, 2024  I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content. Here’s something somebody asked me! After that, how you can improve prompts to get … Continue reading Using multi-touch attribution to build a brand: Best of the MarTechBot →

4 best practices to build a clean and engaged email database

Email Marketing Strategy

Build and maintain a high-quality email marketing database using first-party data, email verification, double opt-in and more. Ana Mourão on February 29, 2024 A low-quality email database filled with inactive addresses, spam traps or people who never opted in can severely damage your email deliverability and sender reputation. As email providers like Gmail continue to … Continue reading 4 best practices to build a clean and engaged email database →

How to build trust and loyalty in retail with reception marketing

Loyalty Programs

Here’s how retail brands can connect with consumers by delivering valuable content whenever and wherever they need it. RJ Licata on February 28, 2024 The consumer experience has fully evolved from anonymously transactional to personally helpful. Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. They … Continue reading How to build trust and loyalty in retail with reception marketing →

The quest to build more accessible music tech for blind and visually impaired artists

Music

  By Janko Roettgers February 09, 2024 Stevie Wonder. Ray Charles. Andrea Bocelli. If you were to ask a random person to name a blind musician, one of those three would almost inevitably come up. Ask that same person about up-and-coming blind musicians, and they’ll likely draw a blank.  That’s no accident, according to Athan … Continue reading The quest to build more accessible music tech for blind and visually impaired artists →

How to build customer trust through data privacy and security

Customer Relationship Managemnet

Data drives business, but breaches drive customers away. Learn how to balance data collection and security to build consumer trust. Shama Hyder on January 30, 2024 Advancements in data and technology are meant to make our lives easier. Martech promises task automation, optimized workflows and improved digital experiences, but it also creates opportunities for bad … Continue reading How to build customer trust through data privacy and security →

7 ways to build cultural intelligence and become a more inclusive leader

Work Culture

  By Colette Phillips January 22, 2024 There are many culture gaps among the Black, brown, and white experiences that whites often don’t even realize. Cultural intelligence can help us bridge those gaps. Institutions can use cultural intelligence not simply as a communications tool, but also to improve practices and make them more inclusive.  For … Continue reading 7 ways to build cultural intelligence and become a more inclusive leader →

Decoding generative AI: How to build a basic genAI strategy for your marketing organization

Generative AI

Get started on building a basic AI strategy by identifying opportunities and objectives, your internal user base and KPIs. Lisa Peyton on January 2, 2024 A few days ago, I joined a virtual holiday happy hour event with my best friend from college, Will, and our close mutual friend, Erin. Erin is a seasoned PR … Continue reading Decoding generative AI: How to build a basic genAI strategy for your marketing organization →

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