Tag Archives: Build

Less “Let’s Go Viral” And More “Let’s Build Community”

Arik Hanson — June 3, 2019 — June 3, 2019 Last week, Hootsuite’s Ryan Holmes wrote an outstanding piece about how the rules of social media marketing have changed. Namely, how we’ve gone from “Town Square” to “Family room” (read the full post for his explanation). While Holmes talked about how we’re in the midst … Continue reading Less “Let’s Go Viral” And More “Let’s Build Community”

Why It’s Crucial to Build a Community Around Your Business

Shawn Dill — May 14, 2019 — May 14, 2019 We all know community is important. Most of us belong to some sort of community, be it a church, neighborhood association, or professional organization. We like communities because they help define our identity, make us feel safe, and give us purpose. Roy Williams discusses community … Continue reading Why It’s Crucial to Build a Community Around Your Business

To Build Your Brand’s Following, You Need to Give Value First

Rachel Sullivan — May 11, 2019 Follow @rachelesullivan — May 11, 2019 There are no shortcuts to good marketing. This may be an unpopular opinion, but I strongly believe it. Sometime within the last five to 10 years, the meaning behind the term “growth hacking” has morphed into an excuse to use hacks (sometimes more … Continue reading To Build Your Brand’s Following, You Need to Give Value First

Here’s how brand marketers can use immersive technology to build an effective retail experience

Several retail and fashion campaigns have leveraged immersive technologies to build a brand experience that is social and provide value to customers. Lisa Peyton on May 1, 2019 It’s your typical overcast Saturday in downtown Portland, Oregon, and I’m heading out to the park to walk my dog, Betty. What I find this particular evening … Continue reading Here’s how brand marketers can use immersive technology to build an effective retail experience

No Testimonials, No Problem – How Advisers Can Build Trust Online

Sandy Moore — April 29, 2019 — April 29, 2019 Did you know that research shows that 91 percent of consumers ages 18 to 34 trust online reviews as much as a personal recommendation? With people increasing the amount of time they are researching online reviews, it is important to build trust online with your … Continue reading No Testimonials, No Problem – How Advisers Can Build Trust Online