Struggling with brand consistency? The solution isn’t necessarily more tools. It’s the right tools, assembled and aligned with intention. By Canto Published on May 15, 2026 Most marketing teams have no shortage of tools. In fact, the average B2B organization manages between 12 and 20 martech tools. And yet, maintaining brand consistency at scale … Continue reading Build a martech stack that makes it easy to manage your brand by Canto
Tag Archives: Build
How video helps you build better AI content with RAG
Use video interviews, transcripts, and retrieval-augmented generation workflows to create more original and differentiated content. By A. Lee Judge Published on May 8, 2026 It’s time to stop struggling with the idea of AI-generated content and learn how to leverage AI to create better content. Pull up five articles from five different brands … Continue reading How video helps you build better AI content with RAG
How to build content your competitors cannot copy
Learn how to turn internal expertise into content that stands out in a sea of AI generated sameness. By Stephanie Trovato Published on May 8, 2026 Most AI content isn’t failing because it’s low quality. It fails because it’s disconnected from how your business works. That point came up repeatedly at SEO Week, especially … Continue reading How to build content your competitors cannot copy
Why high-growth companies should build decision cultures
May 07, 2026 Why high-growth companies should build decision cultures BY Larraine Segil At the Exceptional Women Alliance, we help senior women leaders mentor one another through shared insight. As founder, chair, and CEO, I speak with executives shaping how organizations evolve and perform. This month, I spoke with Jennifer Renaud, CEO of Kradle LLC and … Continue reading Why high-growth companies should build decision cultures
How to build a team that runs itself
April 28, 2026 How to build a team that runs itself BY Aytekin Tank A twenty-something man once went to a French restaurant in New York—the kind of place with tuxedoed servers. He told the waiter he had never eaten anywhere so fancy and had a hundred dollars to spend, then asked him to bring … Continue reading How to build a team that runs itself
Google Teaches Brands How To Build Dynamic AI Agents
Google Teaches Brands To Build Dynamic Agents by Laurie Sullivan , Staff Writer, April 1, 2026 Google released a guide on Wednesday that teaches developers and marketers how to build agents that follow fixed prompts to ones that can dynamically expand their own capabilities as they run. The guide — which was build for developers, … Continue reading Google Teaches Brands How To Build Dynamic AI Agents
Bluesky’s next product is an AI assistant that helps build custom social media feeds
Bluesky’s next product is an AI assistant that helps build custom social media feeds Attie was designed to help users generate social feeds without having to know how to code. By Jackson ChenMarch 29, 2026 Jay Graber Bluesky is the latest social media platform to throw its hat into the AI chatbot ring. Bluesky, but … Continue reading Bluesky’s next product is an AI assistant that helps build custom social media feeds
How to build context-aware customer experiences
At the March 2026 MarTech Conference, we discussed why your operating model, not your tech, is the key to stopping customer friction and aligning your teams. By MarTechBot March 11, 2026 Customers don’t see your internal departments; they see one brand. Whether they are chatting with support, browsing your site or speaking with a … Continue reading How to build context-aware customer experiences
Airbnb To Build An Agentic Experience For Travelers
Airbnb To Build An Agentic Experience For Travelers by Laurie Sullivan , Staff Writer, February 13, 2026 Airbnb’s artificial intelligence (AI) team, led by a former Apple and Meta Platforms expert, is building a native AI experience for travel in which the technology goes beyond searching for the user — it knows their likes and … Continue reading Airbnb To Build An Agentic Experience For Travelers
3 ways to build psychological safety now so it’s there when you need it most
February 11, 2026 3 ways to build psychological safety now so it’s there when you need it most