Third Door Media’s “Making Room for Amazon” report highlights marketers’ plans for Amazon ad budgets, staff and technology. Amy Gesenhues on October 26, 2018 Amazon advertising is proving to be a valuable channel for marketers, with many SMBs looking to increase their ad budgets on the e-commerce platform. A survey of nearly 700 digital … Continue reading Small businesses more likely to shift ad budgets from search, display, paid social to Amazon
Just 5 percent of the retailers plan to focus spend on late-season shoppers. according to a Nanigans study. Robin Kurzer on October 17, 2018 at 3:06 pm A new study out this week from ad platform Nanigans suggests that most retail marketers plan to prioritize their digital advertising spend on Black Friday — and ignore … Continue reading Black Friday to dominate holiday ad budgets, leaving little for last-minute shoppers
Native Budgets Soar 50%: Become Dominant Digital Display Ad Format, Social Too by Joe Mandese @mp_joemandese, April 11, 2018 The U.S. digital display advertising marketplace continues to grow in both size and share of the digital display advertising. Native ad budgets soared 50.1% in 2017 and became the dominant digital advertising format — albeit one … Continue reading Native Budgets Soar 50%: Become Dominant Digital Display Ad Format, Social Too
SEO Report Analyzes Budgets, Challenges, Strategies by Laurie Sullivan @lauriesullivan, August 25, 2017 While 45% of enterprise-level companies invest more than $20,000 a month to optimize search, about 18% allocate less than $1,000 a month, according to recent data. How much companies spend varies quite a bit. A report titled The State of Enterprise SEO … Continue reading SEO Report Analyzes Budgets, Challenges, Strategies
Brian Marsh — May 31, 2017 Follow @brianleemarsh— May 31, 2017 There aren’t a lot of people saying this, but direct mail marketing is dead. Actually… Direct mail can still earn pretty remarkable returns, especially in certain industries. But, the ROI that direct mail offers has slowly decreased over time while ROI for email marketing … Continue reading Email Marketing Budgets: Spend This Much For 122% ROI (And How To Do It)
In the final installment of his multipart series on the connected marketing approach, contributor Thomas Stern discusses the elements you need to develop a seamless marketing strategy across all channels and their audiences. Thomas Stern on May 25, 2017 Brands can create a consistent and cohesive digital marketing strategy by developing a distinguished and … Continue reading The connected channels: All media channels must have defined budgets, priority and cohesive reporting
Budgets, Goals Common Digital Hurdle In Creating Experiences by Laurie Sullivan, Staff Writer @lauriesullivan, March 1, 2017 About half of decision makers at companies are knowledgeable enough to address specific user needs across all platforms, but few know the steps that will lead their brands to success. Only 44% of respondents to a study released … Continue reading Budgets, Goals Common Digital Hurdle In Creating Experiences
Shared Budgets Now Available in Bing Ads October 27, 2016 , Juan Carlos Ousset Are you looking for a way to automatically distribute a single daily budget across all campaigns or a subgroup of campaigns within your Bing Ads account? Want to stop having to manually update individual campaign budgets in an effort to … Continue reading Bing Ads Lets Campaign Groups Share Budgets
by David Baker, Op-Ed Contributor, July 25, 2016 Anyone who has spent time in direct marketing for a brand knows there is no such thing as incremental budget. It’s a world of trade-offs — or, as a mentor of mine would always say, “What do we not do to make this happen?” You’d think … Continue reading Growth, Innovation And Increasing Budgets
As more consumers turn to sites like Amazon to start their product searches, columnist Benjamin Spiegel says it’s time for consumer packaged goods brands to hop on board and focus on these platforms. Benjamin Spiegel on June 22, 2016 Back in 2014, we talked about the threat that vertical search engines pose to Google. … Continue reading Why CPG brands (and their budgets) need to focus on e-retail search
