Still, most marketers devoted just up to 5 percent of their budgets last year to native ads. Ginny Marvin on January 30, 2015 Yahoo CMO Kathy Savitt on Yahoo’s Native Ad Impact, Digital New Fronts 2014 Marketers are planning to increase investment in native advertising. Sixty-three percent of marketers say they’ll be spending more on … Continue reading Native Advertising Budgets Will Rise In 2015, Say Marketers
by Joe Mandese, December 5, 2014, Marketing, especially the frequently cutthroat world of retail, has always been a competitive business. But a new form of cooperation is emerging between retailers and brand marketers that is driving more sales and better returns for both sides. Instead of cooperating over advertising, promotion and distribution arrangements to … Continue reading The New ‘Co-op’ Isn’t Retail Ad Budgets, It’s Audience Data
by Laurie Sullivan, October 23, 2014 Many more small and medium-size businesses this year began using social media to augment search campaigns, forcing Adobe Systems, Kenshoo, IBM, Marin Software, and others companies traditionally focused on search engine marketing to adapt and change their business model. SMBs that spend more than $25,000 annually on advertising and … Continue reading High-Spending Small And Medium-Sized Businesses To Increase Social Budgets
