Tag Archives: brief

Reinventing websites for brands and ecommerce: Monday’s daily brief

Plus, Martech is hiring Kim Davis on March 22, 2021 Good morning, Marketers, and what about the website? Yes, we spend a lot of time talking about mobile apps and social media and CCTV and virtual events and voice and bots — whatever the channel of the moment happens to be. But the truth for … Continue reading Reinventing websites for brands and ecommerce: Monday’s daily brief →

Virtual events, agile teams: Thursday’s daily brief

Project Management

Plus, Salesforce’s ABM tools and Amobee’s new identity partner Henry Powderly on March 18, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to … Continue reading Virtual events, agile teams: Thursday’s daily brief →

Pandemic’s impact on consumers, in-housing: Monday’s daily brief

World Level Crisis

Plus, ABM isn’t a cure-all Chris Wood on March 16, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good … Continue reading Pandemic’s impact on consumers, in-housing: Monday’s daily brief →

Brand relevance index, headless CMS: Tuesday’s daily brief

Content Management

Plus, CDPA untangled Pamela Parker on March 16, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, … Continue reading Brand relevance index, headless CMS: Tuesday’s daily brief →

Evaluating virtual events, success with speakers: Thursday’s daily brief

Virtual Events

Plus, Bronto ESP gets deleted Kathy Bushman on March 11, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good … Continue reading Evaluating virtual events, success with speakers: Thursday’s daily brief →

Virginia’s upcoming laws, CDPs vs. marketing automation: Tuesday’s daily brief

Marketing Automation

Plus, local marketing masters and the headless CMS Pamela Parker on March 9, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your … Continue reading Virginia’s upcoming laws, CDPs vs. marketing automation: Tuesday’s daily brief →

Podcast strategies, Google reactions: Monday’s daily brief

Podcasts Marketing

Plus, how to spot a Salesforce admin Kim Davis on March 8, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox … Continue reading Podcast strategies, Google reactions: Monday’s daily brief →

Synthetic data use cases, telephone calls emerge: Tuesday’s daily brief

Leads Generation

Plus the impact of devices on search ads Pamela Parker on March 2, 2021 As we celebrate the recent launch of our Enterprise Marketing Attribution and Predictive Analytics Martech Intelligence Report (MIR) I’ve been thinking deeply about effectiveness data. I find it fascinating that our industry continues to raise the bar in terms of what … Continue reading Synthetic data use cases, telephone calls emerge: Tuesday’s daily brief →

Yes, it’s martech, Facebook ads outage

Advertisement Industry

Plus texts from brands, the agile CMS race Kim Davis on February 23, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your … Continue reading Yes, it’s martech, Facebook ads outage →

6 Mistakes to Avoid When Writing a Brief

Writing Guide

Jonathan Crossfield February 22, 2021 A bad brief can handicap a project before it starts, wasting time and money while risking the quality of the completed deliverables. A brief isn’t just about documenting what you want from the agency or contractor; it should also provide them with the key information they need to begin the … Continue reading 6 Mistakes to Avoid When Writing a Brief →