Tag Archives: Brands

Google Gives Brands Ads, Data To Compete On Price, Local Inventory

Google Tools

Google Gives Brands Ads, Data To Compete On Price, Local Inventory by Laurie Sullivan  @lauriesullivan, June 12, 2018 The always-on consumer has caught up with Google and is now demanding more from brands and retailers. The search engine on Tuesday released several new ways for brands to remain competitive and give consumers the instant gratification … Continue reading Google Gives Brands Ads, Data To Compete On Price, Local Inventory →

Adthena Finds Way For Brands To Compare Campaigns With Competitors

Branding Trends

Adthena Finds Way For Brands To Compare Campaigns With Competitors by Laurie Sullivan  @lauriesullivan, June 7, 2018 Adthena announced a Competitor Dashboard on Thursday that allows brands to determine how they measure up to their competitors. The dashboard enables advertisers to benchmark themselves versus competitors when it comes to impression share, clicks spend, and ad … Continue reading Adthena Finds Way For Brands To Compare Campaigns With Competitors →

How to Use LinkedIn’s Research Methods For Your Personal Brand’s Growth

LinkedIn Business

Personal Branding Blog — June 6, 2018 — June 6, 2018 In order to get more exposure for your personal brand it’s important to know exactly what your target audience is seeking after. With the right research strategies in place your business can attract more leads for your products or services. LinkedIn is a premier … Continue reading How to Use LinkedIn’s Research Methods For Your Personal Brand’s Growth →

3 Marketing Tacks Small Businesses Can Borrow from Big Brands

Small Business Marketing

Dipti Parmar — May 28, 2018 Follow @https://twitter.com/dipTparmar — May 28, 2018 You’d think it’s a no-brainer for small businesses to go all out with their marketing on digital channels, in order to level the playing field somewhat with their bigger competitors. Surprise, surprise. A study by Clutch found that only 71% of small businesses … Continue reading 3 Marketing Tacks Small Businesses Can Borrow from Big Brands →

5 Brands That Are Taking UGC to the Next Level with Product Page Visual Reviews

Website Landing Pages

Marybeth Gregoritch — May 12, 2018 — May 12, 2018 Brands are experiencing a paradigm shift as they move away from traditional marketing techniques and towards a more seamless omni-channel experience. User-generated content (UGC) has been at the forefront of this discussion as shoppers actively seek out brands that provide a personalized, transparent, and authentic … Continue reading 5 Brands That Are Taking UGC to the Next Level with Product Page Visual Reviews →

How Visual Content Can Improve Readership of Your Brand’s Emails

Visual Marketing

Personal Branding Blog — April 28, 2018 — April 28, 2018 An email marketing strategy is still one of the best ways your personal brand can connect with your audience in a meaningful way. The type of communication is important for increased sales and return customers. You can grab their attention through strong visuals that … Continue reading How Visual Content Can Improve Readership of Your Brand’s Emails →

Retail Brands Investing More In Amazon, Less In Traditional Search Channels: Forrester

Retail Marketing

Retail Brands Investing More In Amazon, Less In Traditional Search Channels: Forrester by Laurie Sullivan , Staff Writer @lauriesullivan, April 25, 2018 Findings in a new Forrester report suggest that retail brands will invest 55% more in online marketing and advertising by 2023, but fewer dollars will go toward traditional search channels like Google. The move … Continue reading Retail Brands Investing More In Amazon, Less In Traditional Search Channels: Forrester →

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