Personal Branding Blog — April 28, 2018 — April 28, 2018 An email marketing strategy is still one of the best ways your personal brand can connect with your audience in a meaningful way. The type of communication is important for increased sales and return customers. You can grab their attention through strong visuals that … Continue reading How Visual Content Can Improve Readership of Your Brand’s Emails
Retail Brands Investing More In Amazon, Less In Traditional Search Channels: Forrester by Laurie Sullivan , Staff Writer @lauriesullivan, April 25, 2018 Findings in a new Forrester report suggest that retail brands will invest 55% more in online marketing and advertising by 2023, but fewer dollars will go toward traditional search channels like Google. The move … Continue reading Retail Brands Investing More In Amazon, Less In Traditional Search Channels: Forrester
Lest you forget why we’re all on Facebook in the first place, contributor Mark Traphagen offers inspiring examples of brands harnessing the organic power of the social network. Mark Traphagen on April 17, 2018 In my column last month, I set out a manifesto for social media marketing in 2018, a call to “grow … Continue reading Three brands still killing it on Facebook
Sahail Ashraf — April 13, 2018 — April 13, 2018 Unless you’ve been living under a particularly heavy rock for the last few years, you’ll know that Instagram is one of the best places to market a brand. It has everything you would need. A large audience, a great interface and that kind of ‘hip’ … Continue reading 10 Non-Visual Brands That Shouldn’t Be Crushing Instagram (But Are)
As consumers and regulators increase scrutiny around data, contributor Nina Caruso says there’s an opportunity to adopt a customer-centric approach to privacy while providing personalized experiences. Nina Caruso on April 10, 2018 Seven in 10 consumers expect a personalized experience from the brands they encounter, according to a survey of 3,000 Americans and Britons that … Continue reading Time for brands to take customer data personally
Contributor Brian Solis urges brands to prioritize the mobile experience as consumers seek to complete tasks and purchases on their devices. Brian Solis on April 10, 2018 People check their phones every 15 minutes on average, about 47 times a day, even if they have no alerts or notifications, according to a Deloitte study. … Continue reading Brands, please stop ruining the consumer mobile journey with desktop experiences
Jeff Epstein — April 8, 2018 — April 8, 2018 Relationship marketing refers to everything your brand does to develop strong, lifelong relationships with your customers. From influencer programs to referral campaigns to affiliate marketing, relationship marketing builds brand awareness and positions your brand as your customers best option. The most important part of relationship … Continue reading The Importance of Relationship Marketing for eCommerce Brands
Forrester report finds growing consumer concern but “cavalier attitude” about data protection among brands surveyed. Greg Sterling on April 8, 2018 Dismissed by many digerati several years ago, privacy has come roaring back as an existential challenge for online publishers and digital marketers. Recent privacy-related surveys from Forrester research capture an alarming chasm between … Continue reading Survey: Chasm exists between brands and consumers on data privacy
The survey found that consumers are not that interested in ‘brand morals’ and don’t want content or ads that feel overly personalized. Greg Sterling on April 3, 2018 at 12:55 pm Given all the politics and polarization in the market these days, it’s a bit of a minefield for brands. Loyalty is down, according to … Continue reading Study captures new consumer ‘hierarchy of needs’ facing brands
The key to a successful transformation proves to be a focus on core values. Robin Kurzer on April 3, 2018 Every day we hear of more and more well-known traditional brands shutting their doors. There’s no shortage of thoughts as to why this is happening (retail apocalypse, anyone?), but in many instances, it’s a … Continue reading Everything old is new again: How some traditional brands have used martech to support growth
