Tag Archives: Brands

Text messaging is the most effective marketing channel most retail brands aren’t using

SMS Marketing

More than 50% of consumers said they want to text with their favorite brands. Greg Sterling on June 11, 2020 Average email open rates for retail marketers are just over 18%, but more than 90% of text messages are opened by recipients – typically within minutes. Even as messaging is gaining in popularity as a … Continue reading Text messaging is the most effective marketing channel most retail brands aren’t using →

B2B Wannabes: Most Brands Have A Customer-Centricity Gap, Study Finds

B2B Success

B2B Wannabes: Most Brands Have A Customer-Centricity Gap, Study Finds by Ray Schultz , Columnist, June 10, 2020 A full 71% of B2B brands admit they have a “customer-centricity gap,” according to B2B Digital Experience Report: A Customer-Centric Pivot In Pivotal Times, a global study by Episerver. In the healthcare field, that rises to 93% … Continue reading B2B Wannabes: Most Brands Have A Customer-Centricity Gap, Study Finds →

Brands need to add new chapters to their crisis marketing playbook

Crises Management

Marketers are learning key lessons as they navigate current economic conditions, many of which will likely remain part of their strategy in a post-COVID-19 world. Kyle Henderick on May 27, 2020 There’s very little new content in the world right now that doesn’t reference the ongoing COVID-19 pandemic, and clearly this article is no exception. … Continue reading Brands need to add new chapters to their crisis marketing playbook →

Why brands should consider audio marketing as consumers settle into life at home

Marketing Tools

With behavior shifting, the audio market’s growth offers a unique environment for brands to stay top of mind with consumers. Natalee Geldert on May 19, 2020 While consumers are settling into their new routines of life at home, consumption habits are shifting dramatically across digital mediums.  For the first time in history, we are seeing … Continue reading Why brands should consider audio marketing as consumers settle into life at home →

Are Direct-to-Consumer Brands Becoming Popular? [Infographic]

Consumer Engagement

Stacey Rudolph — May 13, 2020 There has been an explosion of direct-to-consumer brands (D2C) over the past few years and there seems to be no slowing down. There has led to a shift on how consumers relate to brands. In other words, middlemen and traditional retailers are increasingly facing challenging times ahead. According to … Continue reading Are Direct-to-Consumer Brands Becoming Popular? [Infographic] →

Brands Should ‘Embrace The Opportunity For A Mindset Shift’

Branding Lessons

Brands Should ‘Embrace The Opportunity For A Mindset Shift’ by Laurie Sullivan , Staff Writer @lauriesullivan, May 14, 2020 I borrowed part of the headline for this post from today’s Think With Google column that leads with a quote from Aki Spicer, chief strategy officer at Leo Burnett. “I’m finding that the brands with solid foundations … Continue reading Brands Should ‘Embrace The Opportunity For A Mindset Shift’ →

Pro Tip: How brands can enter TikTok with a viral challenge

TikTok

Hashtag challenges on the platform are generally top of funnel campaigns designed to create buzz, awareness and affinity. Evan Horowitz on May 13, 2020 TikTok’s fame among marketers is largely rooted in its hashtag challenge. Almost every week, another brand joins the “TikTok Billionaire’s Club” — achieving over a billion views in a viral campaign. … Continue reading Pro Tip: How brands can enter TikTok with a viral challenge →

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