Tag Archives: Brands

The 2020 Holidays Are Make-or-Break for Brands

Natalie Ross December 30, 2020 The holidays. They’ve always been a time of familiar comforts. For business owners, Thanksgiving heralded the arrival of Black Friday and Cyber Monday, followed like clockwork by a month of elevated pre-Christmas sales and in-store purchasing. Businesses, shoppers, families—everyone got what they wanted as we all took some time to … Continue reading The 2020 Holidays Are Make-or-Break for Brands →

Operation Marketing Tech: What Brands Are Looking For, And How They’re Doing

Technology Impact On Business

Operation Marketing Tech: What Brands Are Looking For, And How They’re Doing by Ray Schultz , Columnist, December 17, 2020 There’s nothing mysterious about the challenges facing companies when implementing marketing technology. Many are hobbled by budget issues, plain and simple, and by other practical problems, according to Marketing Technology Implementation: Strategies, Tactics & Trends, … Continue reading Operation Marketing Tech: What Brands Are Looking For, And How They’re Doing →

Google Shopping Paves The Way For Non-Retail Brands

Retail Industry

Google Shopping Paves The Way For Non-Retail Brands by Laurie Sullivan @lauriesullivan, December 10, 2020 Google Shopping has been a platform for retailers to bring products online in an ecommerce-type store, but during the Search & Performance Insider Summit on Thursday, Nico Bryant-Aguilar, head of group marketing at Nurx, told virtual attendees how the telemedicine … Continue reading Google Shopping Paves The Way For Non-Retail Brands →

Brands Change Tactics, Increase Focus On Customer Marketing, Advocacy, Study Finds

Customer Communication

Brands Change Tactics, Increase Focus On Customer Marketing, Advocacy, Study Finds by Ray Schultz , December 4, 2020 The discipline of customer marketing has undergone a shift during the COVID-19 pandemic, judging by State of Customer Marketing, a study by customer engagement firm Influitive. In 2017, the top activities conducted by marketing teams were customer … Continue reading Brands Change Tactics, Increase Focus On Customer Marketing, Advocacy, Study Finds →

Brands Talk — What Does Yours Say Without Saying It?

Branding

Brands Talk — What Does Yours Say Without Saying It? by Laurie Sullivan , Staff Writer @lauriesullivan, November 25, 2020 Brand messages play a powerful role. What message does your brand send consumers as the world enters the top five shopping days of the year? Nearly half of consumers, at 47%, cite a brand’s slogan as … Continue reading Brands Talk — What Does Yours Say Without Saying It? →

The CX Courtship: How B2B Brands Get To The Partnership Stage

B2B Success

The CX Courtship: How B2B Brands Get To The Partnership Stage by Ray Schultz , Columnist, November 13, 2020 The B2B customer experience should be just as smooth as B2C. But too often it’s not. Indeed, 35% of businesses with 1,000 or more employees find choosing a B2B supplier to be almost a nightmarish process, … Continue reading The CX Courtship: How B2B Brands Get To The Partnership Stage →

How Do Consumers Engage with Brands Through Email?

Consumer Engagement

Larisa Bedgood October 8, 2020 Email marketing is a tried and true channel to engage consumers, boost retention and encourage brand loyalty. Numerous research studies discuss the positive ROI and low cost of email marketing. Now more than ever, email has proven to be cost-effective and one of the best ways to communicate with consumers … Continue reading How Do Consumers Engage with Brands Through Email? →

Why journey mapping is important for companies with multiple brands

Branding Trends

Mapping is important to see how customer jumped from one brand to another Rodric Bradford on October 2, 2020 Customer journey mapping is a key part of many marketing strategies, and it holds added value for companies that have multiple brands. “There is keen interest on how a customer moves from one brand to another,” … Continue reading Why journey mapping is important for companies with multiple brands →

How These Brands Got Results With Video Ads on Instagram Stories

Instagram Tools

Jess Rozario-Ospino October 2, 2020 On social media, video gets results. According to Animoto’s 2020 survey insights, video ads were the #1 way consumers discovered a brand they later purchased from. And with 500 million daily active users, Instagram Stories is a key platform where video drives action. For brands, video ads on Stories have … Continue reading How These Brands Got Results With Video Ads on Instagram Stories →

What Brands Need to Know About Moms’ COVID-Inspired Holiday Shopping

Branding Lessons

What Brands Need to Know About Moms’ COVID-Inspired Holiday Shopping by Maria Bailey , Columnist, September 25, 2020 Brands, retailers and marketers can expect that things will be different this year as they prepare for moms to open their wallets for holiday shopping. Although the holidays won’t be cancelled, moms will be approaching how they … Continue reading What Brands Need to Know About Moms’ COVID-Inspired Holiday Shopping →