Tag Archives: Brands

4 Strategies for Financial Service Brands to Enhance Their Omnichannel Experience

Brian Johnson July 10, 2020 Consumers are everywhere – on their phones, on tablets, on social media, in your stores, calling into support centers, the list goes on. And financial service brands are ramping up their omnichannel strategies to deliver the most seamless customer experience. Customers expect the ability to jump from one platform to … Continue reading 4 Strategies for Financial Service Brands to Enhance Their Omnichannel Experience →

How are Brands Achieving Business Growth Today?

Business Growth

Larisa Bedgood July 9, 2020 In 2020, marketers are looking to achieve significant growth with more direct-to-consumer marketing tactics, connected customer experiences, and diversified products and offerings. They also are aligning their efforts with sales initiatives and strategies to drive company growth. This is according to a survey by Datorama. This survey was conducted before … Continue reading How are Brands Achieving Business Growth Today? →

How Localized Engagement Can Benefit Financial Service Brands Personalization Strategy

Financial Services

Brian Johnson June 29, 2020 Brands are constantly on the hunt for the newest way to personalize their customer experience. These days, it’s so imperative to treat your clients as individuals, not a part of a vast marketing segment. In fact, about 60% of consumers expect a tailored experience, according to a recent Salesforce study. … Continue reading How Localized Engagement Can Benefit Financial Service Brands Personalization Strategy →

Video Closes the Distance Between Brands and Their Audience

Video Strategy

Megan Doherty June 25, 2020 Personal video conferencing and social media streaming app usage has risen following COVID-19. In the last week of March alone, downloads for the video conferencing app Houseparty grew 735x over previous numbers. Zoom’s user base grew to 200 million, a consumer-level status unprecedented for the primarily business-to-business service. Facebook and … Continue reading Video Closes the Distance Between Brands and Their Audience →

Visual Search Can Help Local Brands Rank Better

Visual Search

Eddie Nehani June 21, 2020 The way people search the web has seen a shift with more age groups using visual search when looking to purchase online. With the major search engine and social media platforms launching visual search tools such as Google Lens, Pintrest visual search tool, Bing visual search tools, there is an … Continue reading Visual Search Can Help Local Brands Rank Better →

What Brands Can Expect As Stay-At-Home Orders End

Branding Lessons

What Brands Can Expect As Stay-At-Home Orders End by Laurie Sullivan @lauriesullivan, June 19, 2020 North Americans spent more than sixteen hours per day online for much of the COVID-19 quarantine, up 30% compared with a year ago. Analysts expect that time to decline to thirteen hours and twenty minutes during the next 12 months … Continue reading What Brands Can Expect As Stay-At-Home Orders End →

Text messaging is the most effective marketing channel most retail brands aren’t using

SMS Marketing

More than 50% of consumers said they want to text with their favorite brands. Greg Sterling on June 11, 2020 Average email open rates for retail marketers are just over 18%, but more than 90% of text messages are opened by recipients – typically within minutes. Even as messaging is gaining in popularity as a … Continue reading Text messaging is the most effective marketing channel most retail brands aren’t using →

B2B Wannabes: Most Brands Have A Customer-Centricity Gap, Study Finds

B2B Success

B2B Wannabes: Most Brands Have A Customer-Centricity Gap, Study Finds by Ray Schultz , Columnist, June 10, 2020 A full 71% of B2B brands admit they have a “customer-centricity gap,” according to B2B Digital Experience Report: A Customer-Centric Pivot In Pivotal Times, a global study by Episerver. In the healthcare field, that rises to 93% … Continue reading B2B Wannabes: Most Brands Have A Customer-Centricity Gap, Study Finds →

Nielsen: How Brands Can Prepare For Second-Half Year Declines

Reports

Nielsen: How Brands Can Prepare For Second-Half Year Declines by Laurie Sullivan , Staff Writer @lauriesullivan, June 3, 2020 Nielsen estimates that brands that cut advertising for an extended period such as the remainder of 2020 could face revenue declines of up to 11% in 2021. A second wave of pandemic crisis later this year in … Continue reading Nielsen: How Brands Can Prepare For Second-Half Year Declines →

Brands need to add new chapters to their crisis marketing playbook

Crises Management

Marketers are learning key lessons as they navigate current economic conditions, many of which will likely remain part of their strategy in a post-COVID-19 world. Kyle Henderick on May 27, 2020 There’s very little new content in the world right now that doesn’t reference the ongoing COVID-19 pandemic, and clearly this article is no exception. … Continue reading Brands need to add new chapters to their crisis marketing playbook →