Sarah GoodallSeptember 30, 2015 Daughter #1: Mummy, are you my best friend? Daughter #2: No, she’s my best friend Daughter #1: No, Mummy is MY best friend Me: Kids, I’m your Mummy! This is the conversation that frequently happens in the back of my car to and from the nursery. For some strange reason my … Continue reading HR & Marketing: Best Friends for Brand Advocacy & Customer Experience
Alex DittySeptember 27, 2015 Instagram is getting more engaging by focusing on sharing between people Instagram has been busy updating the visual network that has grown to over 400 million Instagrammers. These updates include changes to both the aesthetics of the visuals shared as well as the functionality of the network. And as always, when … Continue reading What The Instagram Updates Mean For Your Brand
Stephanie TrembathSeptember 27, 2015 How quickly you develop an Instagram community is influenced by your Instagram profile and how well your content is targeted to your audience. When creating your Instagram brand profile, it’s important to consider how to write an Instagram bio, how to partner with influencers, and how to repost user-generated content. Uniting these … Continue reading 5 Steps To Brand Your Instagram
Bill ConticchioSeptember 27, 2015 Part 1: Observations I wanted to share some thoughts on a market trend that, while not new, is very much coming into its own in terms of capabilities and relevancy. Many of us are witnessing a paradigm shift in the selling of products or services. As control of an online conversation … Continue reading Brand Advocacy as a Marketing Strategy
Katie CooperSeptember 25, 2015 OMG. BRB. LOLz. Millennials may get a little lazy (or perhaps it’s efficient?) when it comes to spelling out phrases in their entirety, but when it comes to consumption, they’re nothing but active. With 80 million millennials in the United States alone and $ 200 billion in buying power, marketers everywhere … Continue reading What Millennials Want From Your Brand On Social
Jeniece PrimusSeptember 25, 2015 Are you familiar with Humans of New York? It’s a hugely popular Facebook page started by photographer Brandon Stanton in 2010. His formula is this: 1. Approach strangers on the streets of New York City. 2. Take their picture. 3. Get their story. Sounds simple, but it’s magical: with over 13 … Continue reading How to Use Popular Facebook Pages to Get More Brand Awareness for Your Company
Agu de MarcoSeptember 17, 2015 We’re well into 2015, which has been named the Year of Video Marketing, so it’s time to revise your video strategy. Taking a look every quarter or so is a great way to making sure you’re hitting your video marketing goals. To help you ensure you’re up-to-speed on all things … Continue reading Top 10 Video Marketing Stats for 2015 & What Your Brand Needs to Do to Keep Up
Jamie HecklerSeptember 17, 2015 When the Marketing Comms team here at PR Newswire began a group book club, I suggested The Doodle Revolution by Sunni Brown as our first reading assignment. Although we already had an appreciation for the power of visual storytelling, this book goes beyond that common argument and elevates the simple doodle … Continue reading When Doodles Mean Business for Your Brand
Susan GilbertSeptember 16, 2015 Attracting a mobile audience through social media is an important part of building your personal brand. Once you’ve captured new followers the opportunities for sales is even better with buy buttons coming onto the scene with Pinterest and Instagram. Both of these major social networks attract a large audience, which makes … Continue reading Increase Sales For Your Personal Brand With Pinterest And Instagram
Jonathan BrightSeptember 10, 2015 After a testing adolescence of soul-searching, digital marketing has grown up, and this has opened a, gap in which to develop a competitive edge. A recent survey – ‘Four Advantages of a Planned Approach to Digital Maturity’ – by US digital giant Adobe suggests the digital brands that are making waves … Continue reading Is My Brand Digitally Mature?
