The Call to Action button for Pages has been made more prominent in the most significant of changes that have been rolled out to some users. Martin Beck on September 8, 2015 Less a redesign and more a rearrangement, Facebook is adjusting the look of brand Pages. The changes are subtle, so you might have … Continue reading Facebook Is Testing Tweaks In The Design For Brand Pages
Arik HansonSeptember 6, 2015 I currently work with a couple clients on managing and developing “Employer Brands” on social media. What that means, essentially, is developing a brand that will help retain and recruit the best and brightest talent for the company. It’s interesting work. I love it. It combines two loves of mine: employee … Continue reading What Are the *Real* Incentives for Employees to Advocate For Your Brand on Social Media Channels?
Personal Branding BlogAugust 28, 2015 With the recent Facebook changes on Pages, selling can become more of a challenge for brands because of a lack of visibility in the news feeds. When Pages were first launched it was easy to attract Fans and their engagement. Today, paid advertising has become an important component for Page … Continue reading Attract Customers to Your Personal Brand with Facebook
Al GomezAugust 28, 2015 Video marketing can take on different forms: from 360 degree viewing to quick shopping; online marketers have a full arsenal on their hands using only one content type. There’s one that stands out in terms of public reaction though – and that is social experiments. Who are the key players in … Continue reading Should Your Brand Invest On YouTube Social Experiments?
Trevor YoungAugust 27, 2015 There’s a new social media platform in town folks! Is that a collective * groan * I hear? Fair enough too. Seems like every day there’s some new social network springing up, attracting some hype before virtually disappearing into the ether. Hello, Ello? But this one – I think – is … Continue reading Why Your Brand Needs To Get Out There And Start Blabbing!
Beata StaszkowAugust 27, 2015 It’s a Professional Brand Thing LinkedIn groups are a highly effective way of online networking, and good successful use of a LinkedIn group can and does open the door to great opportunities. The groups offer you a chance to demonstrate your industry knowledge, demonstrate what you bring to the industry, and … Continue reading Utilize LinkedIn Groups for Executive Personal Brand Success
James DebonoAugust 24, 2015 Tweets appearing in Google for Brand and Personal Search. It seems that the deal that Google struck with Twitter back in February this year, to make it easier to show Tweets on search is finally coming to fruition here in the UK. On Friday, search results were altered as new additions … Continue reading Tweets Appearing in Google for Brand and Personal Search
Pajaree SuntudkarnAugust 23, 2015 Introduction to Social CRM It must be a dream of any customer-centric company to have a magic crystal ball that helps predict the changes in customer behavior and expectations. In reality, it is quite a challenge to predict where, when, and how these changes are going to take place. Sales, marketing, … Continue reading Shaping Up Brand Strategy with Social CRM
Elizabeth WilliamsAugust 10, 2015 I think marketers spend a lot of time and calories talking to people who really don’t give a sh*t. We like to call this awareness building –the first stage in our Journey of Unreciprocated Love. Awareness, it seems to me, is lately about interrupting people long enough to think about your … Continue reading Brand Loyalty Begins With Giving A Sh*t [Infographic]
Zack FaganAugust 7, 2015 Who doesn’t like laughing? I’m pretty sure the answer to that is no one. So why not be a funny brand and make your followers happy? With the rise of social media, a new phenomenon has arisen in the world of day to day marketing –humor as a consistent marketing technique! … Continue reading How to Use Humor to Build Your Brand on Social Media
