You Already Have an Employer Brand…but is it a Positive Brand? [Part 1] Posted by Molly Riordan August 26, 2016 You’ve probably heard the term “Employer Branding” and maybe even plan to look into it more when you can find the time. Frankly, it can’t wait much longer. Recruiting difficulties are among operators’ biggest concerns, … Continue reading You Already Have an Employer Brand…but is it a Positive Brand? [Part 1]
Don’t assume more is better with digital metrics. Columnist Peter Minnium explains why you should narrow it down to the metrics that matter to your brand and offers a core list to help you get started. Peter Minnium on October 7, 2016 “We optimize against over 1,000 variables,” boasted the ad tech CEO just … Continue reading Keep it simple: 10 digital brand metrics that matter
by Mark MillerOctober 5, 2016 As a marketer, writing is one of the most productive things you can do for your career. You don’t have to be seeking attention from creative recruitment agencies in order to benefit from it, either. On a personal level, you grow your personal brand and get an opportunity to show … Continue reading How Marketers Can Build Their Brand and Grow Their Careers by Getting Published Online
by Emily LordahlSeptember 28, 2016 You’ll be glad to hear that I’m like any other social, mobile millennial out there. I curl into bed at night and before I drift into la la land, I bask in the glow of my smartphone and scroll through the depths of my social media feeds—a modern lullabye. First … Continue reading What If Your Favorite Brand Was Your Least Favorite Social Media Friend?
by Personal Branding BlogSeptember 28, 2016 Ideally, every business can only survive when there are people, and one’s net gain depends on his network. No wonder the economics analysts maintain that connecting/networking is one of the most important business, and life skill sets you will ever learn. Studies have shown that a greater percentage of … Continue reading Small Business Networking Strengthens Your Personal Brand
by Andrew Raso Follow @andrewraso1September 27, 2016 It’s hard to believe the speed at which some social platforms take off. Periscope gained notable velocity after it was acquired by Twitter and officially launched in 2015. Today, the service boasts over 2 million active daily users. Among those users are roughly 15% of major brands that … Continue reading How to Rapidly Build a Huge Periscope Brand
by Zuzanna Pasierbinska-Wilson Follow @fattypontoonskiSeptember 25, 2016 How many times have you heard the phrase, “the devil is in the detail”? For brands and marketers, perhaps the saying should be, “the devil is in the data.” Data matters to brands and marketers – a lot. Companies analyze data to understand how their audience engages with … Continue reading Assumption vs. Data: Busting Brand Myths with Data
by Personal Branding BlogSeptember 23, 2016 What do you look for when evaluating potential employees’ personal brands? The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps … Continue reading 10 Factors That Determine a Great Hire’s Personal Brand
by Ben LabaySeptember 21, 2016 What’s the best way to increase conversions? Apart from basic usability fixes, aligning your messaging and design with your users’ motivations is a good bet. Problem is, discovering user motivations is one of those things that is much easier said than done. There are, however, research techniques that purport to … Continue reading Empathic Design: Mapping Your Brain, Brand, and Data
by Jake KilroySeptember 21, 2016 Explainer videos—they’re everywhere. Why is everyone nuts for them? Because they’re a great tool to tackle the tough task of delivering important information in very little time. For brands, this is a tremendous asset. If you’ve never heard of explainer videos or want to know more about why they’re so … Continue reading Why Explainer Videos Help Your Brand
