Columnist Jason Warnock explains how you can take a page from Spotify’s powerful UGC-based campaigns and incorporate them into your brand’s marketing strategy. Jason Warnock on May 2, 2017 A. Aleksandravicius / Shutterstock.com You’ve decided to make user-generated content (UGC) a priority for your brand. But now you’re struggling to get your UGC campaign … Continue reading User-generated content: What your brand can learn from Spotify
Oren Greenberg — April 30, 2017 Follow @orengreen— April 30, 2017 Your employees are your best brand advocates, hands down. Startups need to create a unified approach to win over clients and prospects, and spark an enthusiasm in employees that becomes infectious from within. By achieving this, a vibrant brand identity will be naturally communicated … Continue reading How to Build Employee Brand Advocacy For Your Startup
Are your competitors bidding on your branded terms and driving up your CPCs? If so, what can you do? In part 1 of her multi-part series on brand protection, columnist Lori Weiman provides some advice on how to make your brand terms work for you, even when the competition is fierce. Lori Weiman on April … Continue reading 2017 SEM growth hacks: Monster growth from brand protection
Mike Alaimo — April 13, 2017 — April 13, 2017 Top IT professionals have no shortage of employment options. They aren’t limited to a “fish or chicken” type of decision. In fact, surveys conducted by Indeed find that 86% of tech hiring managers and recruiters find it challenging to hire, find, and keep technical talent. … Continue reading How to Sell Your Brand as You Interview Job Candidates
Personal Branding Blog — April 15, 2017 — April 15, 2017 Search engine marketing has changed quite a bit over just the last couple of years, and many brands may have seen a shift in their exposure as a result. Google’s latest algorithm demands authentic, and original content that does not appear to be spam. … Continue reading Why Your Personal Brand Still Needs Backlinks for SEO
Duncan Shears — April 13, 2017 — April 13, 2017 Increased relatability & Trust Nothing helps your audience (read: potential customers) identify and relate to your business than a solid brand video. A video puts a face to a name and allows an audience to see the genuine nature of your business and offering. People … Continue reading 5 Important Reasons Why Your Business Needs a Brand Video
Scott Sims — April 12, 2017 Follow @bscottsims— April 12, 2017 For decades, word-of-mouth promotion has been a substantial contributor to all kinds of business successes. The biggest issue about this type of marketing is the lack of a system to measure results and incoming traffic. With social media movement becoming increasingly relevant in marketing … Continue reading Using Micro-Influencers to Improve Your Brand on Instagram
As marketers continue to struggle with brand safety, columnist Malcolm Cox outlines the questions every marketer needs to ask to ensure their brand is delivering its unique ‘point of view’ across the right outlets. Malcolm Cox on April 11, 2017 Suffice it to say, Google has not had a good past several weeks, given … Continue reading How to keep your brand message from being hijacked by surrounding content
Jamilah Corbitt — April 7, 2017 Follow @JamilahCorbitt— April 7, 2017 As an entrepreneur or professional living in the digital age, communicating your value is imperative if you desire to differentiate yourself from the competition and position yourself as a credible authority to potential customers and business partners. The way you communicate your value could … Continue reading Critical Keys For Building a Powerful Personal Brand Through Live Video
In part one of his multipart series on the connected brand, contributor Thomas Stern dives into the elements that make for a cohesive brand experience across all channels: voice, personality and messaging. Thomas Stern on March 29, 2017 When brands build a framework and connect all aspects of their marketing approach, they create efficiency … Continue reading The connected brand: A framework to guide content and creative development
