Columnist Bobby Lyons outlines the ways in which search engine optimization (SEO) is critical in building and defending your brand’s reputation online. Bobby Lyons on June 19, 2017 Let’s face it — if you have worked in the industry for a while, you are aware that a stigma has existed around SEO for years. In … Continue reading SEO: The missing piece in brand protection
Alex Broome — June 19, 2017 — June 19, 2017 Have you ever wondered how some brands succeed at creating content that builds a loyal following? Psychology can tell us a lot about why we do what we do. Take a look at these 5 psychology-based behaviours people perform online, and what tactics you can … Continue reading The Psychology Behind Social Engagement and Brand Loyalty
Wayne Elsey — June 16, 2017 Follow @wayneelsey— June 16, 2017 Tumisu / Pixabay Instagram recently surpassed the 700 million users, which is a great feat. The reason this has happened is because Instagram is owned by Facebook. And, Mark Zuckerberg understands well that he has the biggest network of users in the world. Facebook … Continue reading It’s Time to Drive Brand Awareness and Sales on Instagram
Danica Barnett — June 16, 2017 — June 16, 2017 rawpixel / Pixabay Is Instagram the new Snapchat? After adding a few new features to the photo sharing app this month, the Instagram update has once again mimicked Snapchat’s success. The new features, which includes face filters and searchable stories, will help Facebook and Instagram … Continue reading How to Utilize Instagram and Snapchat’s Latest Updates for Your Brand
Meenah Khosraw — June 16, 2017 — June 16, 2017 LoboStudioHamburg / Pixabay Social media has become one of the most effective marketing tools ever. It’s created an entirely new sub-genre of marketing and has become a digital publicity beast. If you’re a business owner developing a marketing strategy, including social media to boost your … Continue reading How to Boost Brand Awareness with Social Media
As brand safety continues to take center stage in the digital ad industry, contributor Mark Williams discusses the technologies and solutions you need to decrease risk and protect your brand. Mark Williams on June 15, 2017 Photo © Bloomicon / Shutterstock.com So your ad drove a million views — cool. Now, did all those … Continue reading Who’s really responsible for brand safety? Tools you can employ to take the matter in hand
A new survey from The CMO Council reveals how negative ad experiences influence the way consumers think about brands. Amy Gesenhues on June 14, 2017 at 12:51 pm In March, Google faced a firestorm from brands after an investigation by The Times of London revealed Google Display Network and YouTube ads were being served up … Continue reading 37% of consumers say ads placed next to offensive content impact brand perception
Julie Chomiak — June 2, 2017 — June 2, 2017 As your small business evolves, so does your myriad of marketing materials. From business cards to websites and everything in between, you’ll quickly find that your small business is swimming in marketing collateral. Before you get to this point, it’s wise to take a step … Continue reading Brand Style Guide: Matching Your Print and Digital Marketing Assets
Darnelle O’Brien — June 2, 2017 Follow @thekissagency— June 2, 2017 Social media presents an incredible opportunity for brands. What began as a way for individuals to connect and interact with each other online, is now an influential marketing tool for businesses. The social landscape is forever changing, which can make it difficult for small … Continue reading 3 Simple Ways to Choose the Right Social Platform for Your Brand
Jonathan Bright — May 30, 2017 Follow @SoutherlyComms— May 30, 2017 The recruitment marketing industry is looking to the future; recruitment marketing budgets, on the other hand, seem to be going somewhat backwards. That’s one of the key takeaways from LinkedIn’s Global Recruiting Trends Report 2017. So, what’s causing the discrepancy, are funds being directed … Continue reading Where’s the Faith in Your Employer Brand?
