Janet Fouts — July 24, 2017 Follow @jfouts — July 24, 2017 As Universities release students into the “real world” many are underprepared for today’s job market. Most students have a social media presence of some sort, but thinking about a professional brand hasn’t been high on their priority list. It’s not too late, but … Continue reading Graduates- Think about Your Brand
Personal Branding Blog — July 12, 2017 — July 12, 2017 Today it’s not about just posting content on our blog and social media, but rather attracting people to your personal brand in a way they can relate to. In order to grow your audience, it is important to take advantage of the latest trends, … Continue reading Get More Fans and Followers for Your Personal Brand with Live Stories
On Facebook, 25x more impressions took place on local Pages. Greg Sterling on July 11, 2017 Until comparatively recently, most multilocation brands and enterprises didn’t maintain separate corporate and individual store location pages on social media. There was a single national brand account, and social posts were typically generated from that account. All that has started to … Continue reading Social media pages for store locations have 5x the engagement of brand pages [Report]
Yaroslav Nevsky — July 6, 2017 — July 6, 2017 Alexandra_Koch / Pixabay As you already know, it’s all about the tiniest details that help you form a brand identity in drop shipping business. We’ve already discussed the importance of naming – now it’s time to cover the design part. Generally speaking, the most valuable … Continue reading Brand Identity in Drop Shipping Business: Store Design
Julie Chomiak — June 28, 2017 — June 28, 2017 rawpixel / Pixabay Brand equity is one of those business terms that’s thrown around a lot and sounds quite sophisticated, but really, it’s pretty straightforward and an important part of any business’s growth plan. For small businesses, in particular, understanding what brand equity is and … Continue reading Building Brand Equity for Your Small Business
What are consumers’ favorite brands doing right? Columnist Mike Sands says it’s all about using customer data and identity to make customers’ lives easier. Mike Sands on June 27, 2017 As a couple strolls down a grocery aisle in a recent episode of HBO’s “Silicon Valley,” the woman turns to the man and … Continue reading When it comes to building brand infatuation, easy does it
Yaroslav Nevsky — June 26, 2017 — June 26, 2017 Drop shipping store naming, as well as its visual component, is crucial for your business success. There are lots of reasons why customers would prefer buying from a drop shipping store. It’s all about the atmosphere you create within and around your store, and this … Continue reading Brand Identity in Drop Shipping Business: Store Naming
Personal Branding Blog — June 23, 2017 — June 23, 2017 Unsplash / Pixabay A few years ago ad blockers began to emerge which has greatly impacted the number of visitors and subscribers on a brand website. Since Google has updated algorithm and new apps have emerged these important online relationships have dwindled. The good … Continue reading Win Over Your Brand Audience Despite the Rise of Ad Blockers
Lee Frederiksen — June 22, 2017 Follow @hingemarketing — June 22, 2017 Professional services firms are always looking for new ways to gain a competitive advantage—but that doesn’t always lead them to offer something new. All too often in the professional services field, you see lots of competition with very little differentiation. Firms claiming distinction, … Continue reading Brand Research for Professional Services: What Every Executive Needs to Know to Grow Their Brand
Personal Branding Blog — June 21, 2017 — June 21, 2017 Facebook groups have been a long-standing place where people meet, which is good news for brands. Pages have seen a decline in reach since the latest algorithm changes, but still remain a place for promoting your brand with the use of advertising. By engaging … Continue reading How Interacting in Professional Groups Can Help Your Brand Grow
