Tag Archives: brand

5 Ways to Leverage Brand Voice and Stand Out from the Competition

Benny Choy — September 29, 2017 — September 29, 2017 With over $ 23 trillion in sales done in Ecommerce, how do you distinguish yourself from the competitors? A huge resonating trend in Ecommerce is having an established brand voice. Everything from your product catalog down to your tweets are part of your ‘image’ and … Continue reading 5 Ways to Leverage Brand Voice and Stand Out from the Competition →

All These Mergers… Consumers Are Asking: Will Their Brand Connection Still Be There?

Ernan Roman — September 26, 2017 — September 26, 2017 DigiPD / Pixabay “By combining companies, we believe will be able to…enhance the customer experience, increase customer value and put ourselves in an even stronger position to help shape and lead the next generation of shopping,” So said Mike George, QVC’s president and CEO. But … Continue reading All These Mergers… Consumers Are Asking: Will Their Brand Connection Still Be There? →

4 Step Guide To Creating A Facebook Content Strategy For Your Brand

Ivan Ivanov — September 21, 2017 — September 21, 2017 There’s no doubt that Facebook is one of the top social media platforms. With a constant user growth and adapting to a new network paradigm shift towards more engaging content, Facebook is not MySpace or Friendster. It has established itself to be a spot for … Continue reading 4 Step Guide To Creating A Facebook Content Strategy For Your Brand →

How to market your brand using interactive native content, Part 6

In the final part of this series, contributor Jane Loring advises brands on how to harness the power of interactive native content to improve customer retention. Jane Loring on September 11, 2017   Over the past few months, we have been examining the many advantages that interactive native content has to offer. From brand awareness … Continue reading How to market your brand using interactive native content, Part 6 →

How To Get More Engagement On Social Even When Your Brand Is Boring

Sahail Ashraf — September 11, 2017 Follow @BizGrowInsights — September 11, 2017 There’s nothing wrong with being boring. But there is everything wrong with being boring about stuff that you care about. If you run a company or you have a client with a company that is generally boring, as in having a product or … Continue reading How To Get More Engagement On Social Even When Your Brand Is Boring →