Tag Archives: brand

Developing Your Brand Voice on Social Media: 5 Mistakes to Avoid

Dana Kachan — July 26, 2019 Follow @DanaKachan — July 26, 2019 We’re entering the age of technological revolutions and massive diffusion of technologies connecting people around the globe. The constant development of mobile devices gave birth to new forms of communication and 24/7 connectivity in social networks. They play a significant role in changing … Continue reading Developing Your Brand Voice on Social Media: 5 Mistakes to Avoid →

How to Differentiate Your Brand On Instagram Stories [Infographic]

Jess Rozario-Ospino — July 24, 2019 — July 24, 2019 By now, you’re likely aware of the growing popularity of Instagram Stories, and its unique ability to reach customers where they already are. With the introduction of Shopping in Stories, it’s even easier for consumers to explore brands, find new products, and make purchases right … Continue reading How to Differentiate Your Brand On Instagram Stories [Infographic] →

How to use search engine marketing to build and strengthen your brand

Brands need a strategy that uses paid SEM as well as organic SEO to establish authority and create a lasting impression with a curated user experience. Grayson Kemper on July 22, 2019 Some companies still hesitate to invest in search engine marketing under the impression that paid ads don’t have an impact on purchasing behavior.  … Continue reading How to use search engine marketing to build and strengthen your brand →

4 steps to becoming an experience brand

If you are truly interested in meeting consumer expectations, you’ll not only be measuring and tracking those experiences but also consistently making updates to improve them. Ethan Hanson on July 18, 2019 Once a primary differentiator, reliable customer service has now become a mandatory commodity. With rising consumer expectations and automated technologies, experience has replaced … Continue reading 4 steps to becoming an experience brand →

TV-focused brand budgets are more efficient when combined with YouTube and Facebook

You’ll build more complementary and incremental reach by adding Facebook Video and YouTube to TV, while also creating more efficient campaigns. Grace Kaye on July 17, 2019 This may not be groundbreaking news, but it bears repeating: the media landscape isn’t the same as it used to be. And it’s nowhere near ready to stop … Continue reading TV-focused brand budgets are more efficient when combined with YouTube and Facebook →

Branding & Email Marketing: How to Share Your Brand Values via Email

Beatriz Redondo Tejedor — June 30, 2019 — June 30, 2019 It’s 2019 and the world of marketing seems to be in the midst of a conceptual revolution. With so many new buzzwords to learn, groundbreaking technology to use and creative ideas to try, brands have little time to even consider what “doing marketing” really … Continue reading Branding & Email Marketing: How to Share Your Brand Values via Email →