Pauline Jakober — June 10, 2019 Follow @GrpTwentySeven — June 10, 2019 In my last article on this blog, I described how brand awareness in PPC is sometimes viewed as less important than PPC performance. Unfortunately, too many companies put all their attention on the performance of their paid search campaigns — and undervalue their … Continue reading Why You Shouldn’t Ignore Brand Awareness in PPC
Legacy brands can learn from the direct-to-consumer model with a value shift to serve customers and their needs that will ensure long-term success. Peter Minnium on June 10, 2019 If I had to summarize the direct brand experience in a single sentence, I’d have to borrow AYR’s tagline: “Simplify everything.” Gone are the days of … Continue reading 5 factors of direct-to-consumer brand success
Jessie Butner — May 31, 2019 Follow @JessGoFish — May 31, 2019 With brands such as General Mills spending up to a third of their digital budget on influencer marketing, it’s clear that businesses are seeing a positive ROI on their influencer campaigns. Collaborating with an influencer can improve brand awareness, grow social media following, … Continue reading 4 Mistakes to Avoid when Identifying Influencers for Your Brand
Keira Koscumb — May 31, 2019 — May 31, 2019 Do you often look at brands online and wish you could replicate their style of communication? Do your competitors’ beefy digital marketing stats make you feel anxious your company is missing some secret ingredient for success? It doesn’t matter what your company sells, creating a … Continue reading Your Digital Marketing Strategy Starts with a Great Brand Personality
Evelyn Timson — May 20, 2019 Follow @Aspect_FandV — May 20, 2019 Crafting an indelible and enduring brand identity is essential to differentiating your business from your competition. Your brand needs to deftly affect the way in which customers view and asses your your business and evaluate your relevance to them, their lives, their challenges … Continue reading How to Maintain Brand Identity on Film
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Gaurav Sharma — May 14, 2019 Follow @Gaurav_Sharma11 — May 14, 2019 Marketers face a common challenge of choosing between different methods of marketing their brand, and there are many different ways to market your brand. However, the two most common ways of getting visibility in the search engines are SEO and PPC. Most brands … Continue reading How to Promote Your Brand: SEO or PPC? [Infographic]
Everlane and The New York Times remind us that a call-to-action has to deliver on the story you’re sharing while Patagonia’s commitment to sustainability resonates with their customers. Rachel Benner and Hannah Post on May 13, 2019 As urban millennials and self-proclaimed nature geeks, we look for brands that reflect who we are. Where we’ve … Continue reading Here’s why truth in brand storytelling matters
Juliette Stapleton — May 8, 2019 — May 8, 2019 When you are truly aligned with your brand, magic happens. Especially if you are building your visibility online as a personal brand. Your brand is simply YOU (if you are the face of your business), it is not a complicated concept. When you feel aligned, … Continue reading The Ultimate Secret To Discovering Your Brand
These three simple questions will help you figure out what your brand is and how it fits into the lives of your current and potential customers. Jacob Baadsgaard on May 8, 2019 What is your brand? Ask most business owners or marketers that question, and they’ll usually start talking about their logo, catchphrases or even … Continue reading Here’s how to identify and define your brand to engage customers
Several retail and fashion campaigns have leveraged immersive technologies to build a brand experience that is social and provide value to customers. Lisa Peyton on May 1, 2019 It’s your typical overcast Saturday in downtown Portland, Oregon, and I’m heading out to the park to walk my dog, Betty. What I find this particular evening … Continue reading Here’s how brand marketers can use immersive technology to build an effective retail experience
