Sahail Ashraf August 9, 2021 Online communities can be great ways to build up a feeling of belonging among your customers. They are also effective marketing machines. We take a look at why they are worth creating An online community is a great place to foster relationships with customers and other people important to your … Continue reading Online Communities: What Do They Mean For Your Brand?
Erika Taylor Montgomery August 1, 2021 Why do so many businesses, brands and individuals prioritize their social media marketing? They understand its importance and how it adds value to their business. Now that consumers most often interact with companies in a way that is not face-to-face, prioritizing social media has become an ideal way to … Continue reading Social Media Importance: 5 Reasons Your Brand Needs to Prioritize It
Mark Armstrong July 28, 2021 Who are these people called influencers, and why do we put them up on pedestals? A lot of them are celebrities with huge followings on social platforms like Instagram. B2C brands (businesses that market directly to consumers) partner with these influencers. Brands pay them to mention and endorse their products … Continue reading Happy Customers Make The Best Brand Advocates
Osama Khabab June 28, 2021 The video marketing tsunami began a little over a decade ago thanks to video-sharing platforms like YouTube that set the stage for what has become one of today’s biggest trends. Video’s potential as a tool for brands to grow their influence became obvious when YouTube saw a video hit 1 … Continue reading How to Make Better Brand Videos for Your Business
It’s Time to Unite Brand And Response Advertising by Ben Kunz , June 4, 2021 A curious thing happened this spring. Airbnb, in its May earnings call, announced it had recently slashed its global sales and marketing budget by 28% — mostly in performance advertising — and concurrently launched its first brand campaign in a … Continue reading It’s Time to Unite Brand And Response Advertising
Thomas Griffin May 26, 2021 When building your online presence, it’s critical that your brand image is consistent across all platforms. When customers search for you online, they’ll refer to your brand colors, logo, and other elements to identify you and your content. Social media platforms are powerful funnels that send people to your website. … Continue reading 6 Ways to Brand Your Business’s Pinterest Profile
Jared Atchison May 12, 2021 There are countless ways to grow your brand as a small business owner. Effective marketing, a strong customer support team, and a robust content strategy all contribute to the development of your company. When you look at all of these factors, you’ll find that they have something in common. They … Continue reading How to Commit Your Brand to Customer Success
Tony Zambito May 10, 2021 Marketing Leaders Can Use 4 Approaches Involving Buyer Personas To Create A Brand Story Buyers Will Want To Read Some of the best books ever written often involve an engaging central character or several central characters. Stories are written that revolve around a plot of the central character facing and … Continue reading 4 Helpful Elements of Buyer Personas Essential to Your Brand Storytelling
Welcoming Re-Humanization Of Brand, Customer Experience by Cory Treffiletti , Featured Contributor, May 5, 2021 Pop quiz. What have you been missing for the last 18+ months? Answer: In-person, human interaction on a broad scale. That’s what most people will say — and it’s likely to be the most important thing brands can pay … Continue reading Welcoming Re-Humanization Of Brand, Customer Experience
Mary Lister May 3, 2021 First, it was Instagram adding IG Stories. Then Facebook did it. Now…LinkedIn Stories? For why?! Well, because why not? The more ways to share what you or your organization is doing in a fun and engaging way, the better. The most popular professionals on LinkedIn regularly speak to best practices … Continue reading How to Build Your Brand with LinkedIn Stories: 7 Ideas & Tips
