Tag Archives: brand

A guide to visual storytelling Part 2: NFTs, ‘new’ social and the future of brand content

Companies are evolving away from interruptive marketing to storytelling that is not perceived by viewers as ads William Terdoslavich on April 28, 2021 Sadly, disinformation and misinformation are the negative dividends of the digital world. Politics is replete with “fake news,” “alternative facts,” and conspiracy theories, leading some to ponder the hazards of living in … Continue reading A guide to visual storytelling Part 2: NFTs, ‘new’ social and the future of brand content →

4 Steps to a Fantastic Brand Story (That Anyone Can Follow!)

Branding Lessons

Natalie Ross April 26, 2021 We get a lot of questions about good brand story, especially from startups and young companies. In first establishing their businesses, many have not had the time to even consider brand story yet. Worse, they often assume a “brand” is just a logo and a web page—but they couldn’t be … Continue reading 4 Steps to a Fantastic Brand Story (That Anyone Can Follow!) →

The Power of Brand Story for Small Businesses

Small Business Branding

Dave Sutton April 26, 2021 According to these business statistics, more than 20% of small businesses don’t succeed within their first year. Even more fail in their second year. What might have helped them stay alive? Strong strategic marketing. More specifically, good brand storytelling. A major part of marketing for small businesses is the brand … Continue reading The Power of Brand Story for Small Businesses →

How to Keep New Website Visitors Engaged with Your Brand

Website Special Guidelines

Syed Balkhi April 19, 2021 Are you looking for a way to keep new users engaged once they land on your website? If so, you’re not alone. Many business owners and marketers know how to get people to visit their online store but struggle with keeping visitors around long enough to become customers. We know … Continue reading How to Keep New Website Visitors Engaged with Your Brand →

Avoid a Business Disaster and Ruin: Steps to Protect Your Brand

Branding Engagement

Angela Hausman, PhD April 18, 2021 Just like a shark swimming below the surface comes up unexpectedly to attack a swimmer, businesses face these silent killers every day as any number of business disasters like just below the surface of normal business operations. To avoid business disaster and ruin, you must recognize where these killers … Continue reading Avoid a Business Disaster and Ruin: Steps to Protect Your Brand →

5 Surefire Ways to Increase Your Brand Awareness With Instagram

Branding Awareness

Yash Chawlani April 12, 2021 Instagram is one of the largest social media platforms for your brand to consider using as part of your marketing strategy. Consumers love to look at and interact with it, and brands love to be a part of it. According to Hootsuite, 1 billion people use Instagram every month, and … Continue reading 5 Surefire Ways to Increase Your Brand Awareness With Instagram →

How to Use Hashtags, Expand Your Reach and Develop Brand Awareness

Hashtag Marketing

Jock Breitwieser March 25, 2021 You see it all the time. A company or a person posts a Tweet or an Instagram post that links to a piece of content, followed by a dozen (or unbelievably, sometimes more) hashtags. If you’re at all like me there might have been a point where you wondered — … Continue reading How to Use Hashtags, Expand Your Reach and Develop Brand Awareness →

Crafting a Great Website: Tips to Consider as You Build Your Brand

Website Special Guidelines

Angela Hausman, PhD March 24, 2021 With the world becoming increasingly web-based crafting a great website is critical for business success. You need an amazing website that’s mobile-friendly, offers a superior customer experience, drives traffic toward conversion with the right offers, and contains valuable content that’s updated consistently for proper SEO (search engine optimization). Developing … Continue reading Crafting a Great Website: Tips to Consider as You Build Your Brand →

Reimagining a brand website

Branding Tools

Websites remain central to the digital experience. Here’s how to approach a relaunch Kim Davis on March 19, 2021 “It’s truly the focal point for almost everything we do. All of our sales and marketing activities, all roads lead back to the website: support comes back to the website, customer engagement comes back to the … Continue reading Reimagining a brand website →

Brand relevance index, headless CMS: Tuesday’s daily brief

Content Management

Plus, CDPA untangled Pamela Parker on March 16, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, … Continue reading Brand relevance index, headless CMS: Tuesday’s daily brief →