Tag Archives: brand

Defend Against Consumer Tradedown: It’s Your Brand Versus… Itself

Consumer Behavior

Defend Against Consumer Tradedown: It’s Your Brand Versus… Itself by Hunter Thurman , December 23, 2022 The following was previously published in an earlier edition of Marketing Insider. As product marketers face inflationary pressures, many wonder, at what point will people switch from premium to store brands? But neuroscience reveals this fallacy. Consumer data shows … Continue reading Defend Against Consumer Tradedown: It’s Your Brand Versus… Itself →

This beauty brand is promoting ‘bottle positivity.’ Are customers buying it?

Branding Lessons

  By Sarah Lynch December 05, 2022 Four days after launching the body and hair care brand Saltair, Iskra Lawrence had a problem. The model turned cofounder had just released her first line of products in 100% aluminum bottles, a choice she and her team had made for the material’s recyclability. Now, some customers receiving … Continue reading This beauty brand is promoting ‘bottle positivity.’ Are customers buying it? →

5 Things Every D2C Brand Should Consider When Expanding Into Europe

D2C B2C Development

5 Things Every D2C Brand Should Consider When Expanding Into Europe by Rebekah Brooks , December 12, 2022 There comes a time when international expansion makes sense: Your business has matured in the U.S. market, and now you look to foreign lands for continued growth and to avoid stagnation when the domestic market becomes saturated. … Continue reading 5 Things Every D2C Brand Should Consider When Expanding Into Europe →

Survey Reveals The Brand Power Of Augmented Reality

Surveys

Survey Reveals The Brand Power Of Augmented Reality by Colin Kirkland , November 22, 2022 To highlight the potential future importance of 3D digital initiatives for brands’ marketing efforts, Snap partnered with market-research company Breakthrough Research to conduct a study covering consumer views on augmented reality (AR) and how influential these experiences are in terms … Continue reading Survey Reveals The Brand Power Of Augmented Reality →

Why is Apple gambling its brand reputation on selling ads?

Apple Advertisement

By Rob Walker November 04, 2022 Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Recently, some visitors to Apple’s App Store noticed some strange suggestions when searching for new apps. Some of those looking at apps to help with a gambling addiction were prompted to try gambling apps. Looking … Continue reading Why is Apple gambling its brand reputation on selling ads? →

Defend Against Consumer Tradedown: It’s Your Brand Versus… Itself

Customer Advocates

Defend Against Consumer Tradedown: It’s Your Brand Versus… Itself by Hunter Thurman , October 3, 2022 As product marketers face inflationary pressures, many wonder, at what point will people switch from premium to store brands? But neuroscience reveals this fallacy. Consumer data shows that  even in lower-income households, pricing considerations do not solely underlie shopper … Continue reading Defend Against Consumer Tradedown: It’s Your Brand Versus… Itself →

Porsche IPO: Stock will trade separately as Volkswagen takes the luxury car brand public

IPO's

  By Michael Grothaus September 06, 2022 Volkswagen has announced that it will move ahead with the initial public offering of one of its (and the world’s) most iconic car brands: Porsche. But while the 91-year-old automotive luxury brand is expected to have one of the largest IPOs of any European company this century, its … Continue reading Porsche IPO: Stock will trade separately as Volkswagen takes the luxury car brand public →

How Misleading Content Impacts Brand Perception, Favorability And Trust: IAS Report

Content Strategy

How Misleading Content Impacts Brand Perception, Favorability And Trust: IAS Report by Laurie Sullivan  @lauriesullivan, September 7, 2022 Consumer trust in a brand has become crucial to purchase decisions. Some 51% of consumers say online content adjacency influences their trust in a brand, and 69% say their level of trust influences their decision to engage … Continue reading How Misleading Content Impacts Brand Perception, Favorability And Trust: IAS Report →

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