Tag Archives: Bowl

Brands Demonstrate Performance Marketing In Super Bowl LV Ads

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Brands Demonstrate Performance Marketing In Super Bowl LV Ads by Laurie Sullivan  @lauriesullivan, February 8, 2021 Performance marketing isn’t the first strategy marketers typically consider when it comes to Super Bowl television ads, but Bryan Walkey, CEO at performance-marketing agency GainShare, does. He says it’s possible if the ads are structured for precision targeting and … Continue reading Brands Demonstrate Performance Marketing In Super Bowl LV Ads →

Who won the Super Bowl ad game? The spots that generated the most buzz across YouTube, social & search

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While the Philadelphia Eagles were this year’s Super Bowl champs on the field, the overall Super Bowl brand winner isn’t as easy to name. Amy Gesenhues on February 12, 2018   This year’s Super Bowl saw over 40 brands pay more than $5 million dollars each for ad time during the big game. There were … Continue reading Who won the Super Bowl ad game? The spots that generated the most buzz across YouTube, social & search →

Going beyond Super Bowl engagement metrics to find what consumers really think

Metrics

Advertisers need to consider consumer sentiment for a more complete assessment of ad performance. Robin Kurzer on February 9, 2018  Viewers no longer just watch the Super Bowl. They interact with the big game much the way they interact with all television — with their fingers flying on social media. And besides their armchair quarterback … Continue reading Going beyond Super Bowl engagement metrics to find what consumers really think →

It’s Time to Recruit — Not Necessarily to Hire: Lesson From the Super Bowl

Effective Hiring

Ken Thoreson — February 6, 2017 Follow @/KenThoreson— February 6, 2017 It’s time to Recruit-not necessarily to hire. A Super Bowl Lesson After 8 days and 6 different cities I hope to make sure this message is clear-it’s been a busy week! I missed last week’s blog because of some of that travel but I … Continue reading It’s Time to Recruit — Not Necessarily to Hire: Lesson From the Super Bowl →

Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buys

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Columnist Purna Virji shares her tips for advertisers in capitalizing on game-day search volume. Purna Virji on January 30, 2017   Ah, Super Bowl Sunday. There is no bigger day for football — or advertisers. And whether they’re on their couch or at a neighborhood watering hole, fans of both will be tuning in to … Continue reading Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buys →

3 Digital Strategies To Win The Super Bowl, With Any Marketing Budget

Marketing Guide

by Bill Chamness, Columnist, December 8, 2016 I love the Super Bowl. It’s the best day to go skiing … For marketers, the Super Bowl is the great equalizer, providing common context for the entire marketing community. It enables us to tweet about the lights going out and everybody gets it … and then we’re tortured by … Continue reading 3 Digital Strategies To Win The Super Bowl, With Any Marketing Budget →

What Advanced Social Analytics Teach Us About The Long-Term Impact Of Super Bowl Advertising

Ad Campaigns

How does Super Bowl advertising impact brand perception? Columnist Rick Miller shares insights from social data about Loctite, Nationwide Insurance and McDonald’s. Rick Miller on February 27, 2015 On Super Bowl Mondays — after games go in the history books and uneaten cheese dip goes in the trash — media wonks and marketing pundits take … Continue reading What Advanced Social Analytics Teach Us About The Long-Term Impact Of Super Bowl Advertising →

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