By Jeff Beer February 09, 2024 Following up a massive success can be a daunting task, whether you’re talking about music or sports. Just ask the 1970 Boston Celtics or Dr. Dre’s The Aftermath. Last year, in the first of a five-year deal with the NFL, Apple worked with Roc Nation and Rihanna to … Continue reading Inside Apple and Usher’s Super Bowl halftime strategy
Super Bowl XLII Attracted Malicious Attacks Through Sports Bets by Laurie Sullivan , Staff Writer @lauriesullivan, March 3, 2023 Super Bowl XLII attracted an estimated $16 billion in wagers, a survey published in February by The American Gaming Association (AGA) found. Most bets are made through sports-betting apps, making bets easy and efficient. The popularity of sports betting, … Continue reading Super Bowl XLII Attracted Malicious Attacks Through Sports Bets
Taboola Stats: Super Bowl LVII Topics Attracting Fans by Laurie Sullivan @lauriesullivan, February 10, 2023 To learn more about the Super Bowl LVII buzz and what people want to read about, Taboola’s researchers analyzed data from November 1, 2022 through January 30, 2023. Researchers at the discovery platform Taboola wanted to know the most valuable … Continue reading Taboola Stats: Super Bowl LVII Topics Attracting Fans
Brands have paired up with ecommerce companies like Instacart and DoorDash to get their products to consumers before and during the game. Chris Wood on February 9, 2023 Super Bowl LVII kicks off this Sunday, and brands are finding new ways to gain exposure and drive up sales through digital channels like CTV. Brands advertising … Continue reading How Michelob ULTRA, PepsiCo and Rakuten are approaching the Super Bowl this year
Do Super Bowl Ads Drive Performance? by Laurie Sullivan @lauriesullivan, February 2, 2023 How effective are Super Bowl ads at driving performance? Global omnichannel communication company Mitto wanted to know, so it surveyed 1,000 U.S. residents ages 18 and older through Pollfish in January and found 52% thought a Super Bowl ad would be a … Continue reading Do Super Bowl Ads Drive Performance?
NFTs and crypto crash the party on game day and boost awareness week over week in the lead up. Chris Wood on February 14, 2022 The Super Bowl is that rare TV event where fans watch the commercials as intently as the programming, which also means that marketers are looking to gain traction not only … Continue reading How marketers used the Super Bowl to influence fans on social media and search
Super Bowl Ads, Keywords Lure Inquisitive Searchers by Laurie Sullivan @lauriesullivan, February 14, 2022 Matthew Stafford and the Los Angeles Rams emerged the winner of Super Bowl LVI over Joe Burrow and the Cincinnati Bengals at SoFi Stadium on Sunday, bringing together two quarterbacks who never previously played in the top game. What did consumers … Continue reading Super Bowl Ads, Keywords Lure Inquisitive Searchers
Auto Industry Brings Electric Attitude, Ad Spend To Super Bowl LVI by Laurie Sullivan @lauriesullivan, February 10, 2022 Supply challenges stifled new car manufacturing across the automotive industry for much of 2021, but with the rise of prices for new and used car sales, the industry saw record-breaking profits amidst high customer demand, despite the low inventory … Continue reading Auto Industry Brings Electric Attitude, Ad Spend To Super Bowl LVI
There’s an entire digital ecosystem built around the Super Bowl that brands are using to build awareness and deep conversations with customers. Chris Wood on February 10, 2022 For a long time, marketers have leveraged tie-ins and other supporting initiatives around the Super Bowl, which remains one the biggest yearly events in marketing. Big spenders … Continue reading How marketers are leveraging digital channels during the Super Bowl, with or without a spot during the big game
Brands Need Spots That Connect To Win Super Bowl Ad Game by John Weiss , Op-Ed Contributor, February 4, 2022 Pressure. Some thrive on it while others simply crumble. Come Sunday, February 13 the Bengals and Rams will surely feel it as they compete for NFL supremacy. Even the football itself knows pressure. But the … Continue reading Brands Need Spots That Connect To Win Super Bowl Ad Game
