Sarah Brangan — February 7, 2019 — February 7, 2019 geralt / Pixabay The incredible growth of eCommerce has sent returns skyrocketing. Traditionally, only about 9% of merchandise was returned, but in terms of online orders, at least 30% of orders are returned to the merchant. This increase has put a strain on supply chain … Continue reading 4 Ways Reverse Logistics Can Improve Your Bottom Line
It’s time publishers caught up to marketers on the personalization front. These three strategies can help. Jason Downie on December 27, 2018 Advertisers are keenly aware of the power of personalization. Personalized digital ads deliver up to 3x the consumer engagement of non-personalized ads. Some 69 percent of marketers say personalization is their top priority. … Continue reading Publishers using real-time data can help their bottom line, here’s how
Annette Franz — July 25, 2018 Follow @annettefranz — July 25, 2018 Image courtesy of Pixabay Is there a linkage between corporate culture and the bottom line? In a nutshell… yes. Corporate culture is linked to so many business decisions and business outcomes. You might be surprised! Today’s post is a follow-on to last week’s … Continue reading Corporate Culture and the Bottom Line
Laura Patterson — December 12, 2017 Follow @LauraVEM — December 12, 2017 Strategy is fundamental to the success and sustainability of all organizations. It is about seizing opportunities and knowing which not to pursue, all while mitigating risk. Develop a Marketing strategy that stands the best chance of delivering on your current and FUTURE performance, … Continue reading Why Does Good Strategy Matter to the Bottom Line?
Steve Rossetti — November 14, 2017 — November 14, 2017 089photoshootings / Pixabay Every role in an organization can contribute to overall success, but few make as big of an impact as management positions. This is because a workforce can only be as strong as the manager taking the lead. Unfortunately, when an unprepared individual … Continue reading How Managerial Training Impacts Your Bottom Line
Karen Cordaway — November 3, 2017 There are many ways to improve productivity. Feuling your energy helps. You can power nap, power walk or even consume a power bar but I’m going to focus on other tips. Process efficiency also helps improve productivity. It can indirectly benefit your bank account too. Here are some ideas … Continue reading 4 Tips to Improve Productivity and Boost Your Bottom Line
Karen Cordaway — November 3, 2017 — November 3, 2017 There are many ways to improve productivity. Feuling your energy helps. You can power nap, power walk or even consume a power bar but I’m going to focus on other tips. Process efficiency also helps improve productivity. It can indirectly benefit your bank account too. … Continue reading 4 Tips to Improve Productivity and Boost Your Bottom Line
Judy Caroll — September 27, 2017 Follow @JudyCaroll1 — September 27, 2017 geralt / Pixabay It’s now been seven years since Sean Ellis coined the term “growth hacker”. Since then, growth hacking strategies have propelled many startups to become important players in their industries. As the initial hype around growth hacking is starting to wane, … Continue reading Top 7 Growth Hacking Tips for Manufacturers’ and Distributors’ Bottom Line
Jonathan Bright — June 23, 2017 Follow @SoutherlyComms — June 23, 2017 Unsplash / Pixabay Help wanted. Apply within. When HR professionals start to think more like marketers, and vice versa We talk about journeys a lot in marketing. Customer journeys. Candidate journeys. The thing about a journey, at least in branding terms, is that … Continue reading Charting the Journey From Recruitment Marketing to Your Bottom Line
Anthony Carranza — June 19, 2017 Follow @anthonycarranza— June 19, 2017 089photoshootings / Pixabay Many companies know how important it is engaging their employees, but fail to do the work of making it happen. After all, to maximize your profits as your core focus, you must execute supremely your day-to-day operations to keep customers satisfied. … Continue reading How to Engage Your Employees to Improve Your Bottom Line
