Conor Bond — September 7, 2018 — September 7, 2018 Nearly everyone loves a bad boy. You don’t fall in love with Randy “Pink” Floyd from Richard Linklater’s Dazed and Confused because he’s a steady, reliable man. You love him because he plays by his own rules, refusing to conform to the strict expectations of … Continue reading Black Hat SEO (and What You Should Do Instead)
Patrick Whatman — November 28, 2017 Follow @mrwhatman — November 28, 2017 We’re in the silly season. In the mad dash to Christmas, shoppers are shopping, sellers are selling, and tweeters are tweeting. Marketers have taken the period between Thanksgiving and Christmas and turned it into a out-of-control spending spree. And who can blame them? … Continue reading Social Analysis From Black Friday & Cyber Monday
Robert Woo — November 22, 2017 — November 22, 2017 Black Friday! Cyber Monday! And all the shopping in between. No matter what your niche is, it’s a good season to be a merchant with a strong affiliate network. Why? Because no one knows what gifts to buy. Pexels “Why choose?” Not knowing what gifts … Continue reading Maximize Your Affiliate Marketing for Black Friday
Andrew Lolk — November 15, 2017 Follow @andrewlolk — November 15, 2017 Black Friday is a special day for PPC. Normally, we’re able to launch new campaigns and carefully mold them into perfection so we can reap the rewards for months, if not years to come. Black Friday PPC is different. You have 24 hours … Continue reading Ultimate Guide to Dominating Black Friday PPC in 2017
Kevin George — November 9, 2017 Follow @imkevin_monk — November 9, 2017 November is here! It’s that time of the year, again! Black Friday – Cyber Monday is considered to be the busiest retail weekend of the year. For businesses and marketers, this is a great opportunity to draw maximum conversions out of their marketing … Continue reading Black Friday and Cyber Monday Email Inspirations to Ramp up your Sales
Chris Dunne — October 25, 2017 Follow @FeedbackExpress — October 25, 2017 DavidZydd / Pixabay Amazon was one of the first companies to offer Black Friday deals to UK customers in 2010 and last year they reported Black Friday to be the busiest sales day in the UK. This year, Black Friday is due to … Continue reading 4 Amazon Seller Tips for Black Friday Success
Competition during the holidays is fierce. Contributor Tony Toubia shares best practices to help you engage with your customers and ensure your brand doesn’t get lost in the noise. Tony Toubia on October 23, 2017 A lot of customers naturally have their sights set on the December holidays, when they can enjoy the … Continue reading Offers they can’t refuse: Strategies to stand out on Black Friday
Ad tech and CRM are converging, and columnist Jordan Elkind believes the need for people-based measurement has never been greater. Jordan Elkind on June 6, 2017 Ad tech and CRM (customer relationship management) used to run in very different circles. Think of ad tech — performance marketing channels like display and search — as … Continue reading People-based measurement is the new black
Look at how consumers really feel about Black Friday and take their sentiments into account for your rest-of-the-season marketing. Columnist John Donnelly III shares social media insights related to the annual brick-and-mortar mainstay. John Donnelly III on November 29, 2016 at 11:06 am It’s almost hard to remember at this point, but it wasn’t long … Continue reading Lessons learned from Black Friday and Cyber Monday: Retailers must be open to change
The company also shared insights on mobile’s role in driving store visits on Black Friday last year. Ginny Marvin on November 23, 2016 Google is integrating Store Visits data into more AdWords reporting ahead of the holiday shopping surge. The search giant also shared findings on mobile search trends and store traffic patterns from … Continue reading Google beefs up Store Visits reporting in AdWords in time for Black Friday
