Ben Duchesney — November 20, 2018 — November 20, 2018 I’m not ready for the holidays. Hot chocolate, old-man sweaters, ice skating with the family while pretending not to be frozen to the core–I’m all for it. Holiday marketing? Not so much. I swear, I just sent my Fourth of July email campaign. Black Friday … Continue reading Why You Should Starting Sending Your Black Friday Emails Now
Marketers should review their data to determine which tone and emotion resonates best with their key audience and tailor content accordingly. Kyle Henderick on November 15, 2018 With their Halloween decorations stuffed back in the closets, shoppers are turning their sights to the next big American shopping holidays: Black Friday and Cyber Monday. These … Continue reading Last minute email checklist for your impulsive Black Friday and Cyber Monday shoppers
Research shows the shopping season starts well before Black Friday, and savvy marketers plan how to retain all those new customers. Robin Kurzer on November 13, 2018 at 5:44 pm You may already know this, but turns out your customers aren’t waiting till Black Friday to shop for the holidays. In the past few years, … Continue reading Your customers aren’t waiting till Black Friday, neither should you
Chris Dunne — November 1, 2018 Follow @FeedbackExpress — November 1, 2018 If you’re at all familiar with Americans and their holiday-shopping tendencies, you’ll know that Black Friday (the day after American Thanksgiving) falls on November 23 this year. But there’s Black Friday, and then there’s Black Friday for Amazon sellers. Didn’t know there was … Continue reading 6 Great Black Friday Tips for Amazon Sellers
James Scherer — October 30, 2018 — October 30, 2018 Email is one of the biggest drivers of sales around Black Friday. Do you have your strategy in place? This article will focus on five major email marketing tactics, specifically for Black Friday. The tactics in this post have increased purchase-rates by 90%, on average, … Continue reading 5 Email Marketing Tactics to Increase Sales by 90% This Black Friday
Just 5 percent of the retailers plan to focus spend on late-season shoppers. according to a Nanigans study. Robin Kurzer on October 17, 2018 at 3:06 pm A new study out this week from ad platform Nanigans suggests that most retail marketers plan to prioritize their digital advertising spend on Black Friday — and ignore … Continue reading Black Friday to dominate holiday ad budgets, leaving little for last-minute shoppers
Robert Woo — October 12, 2018 — October 12, 2018 Black Friday is just around the corner, and this one is shaping up to be a special one for e-commerce. Not only has online shopping been booming year-over-year (last year’s Black Friday topped $ 2 billion for purchases via desktop computers for the first time), … Continue reading The Black Friday Prep Guide for e-Commerce Businesses
Nicole Blanckenberg — October 9, 2018 Follow @https://twitter.com/NicoleBlancken — October 9, 2018 It is time to prepare your online store for Black Friday Cyber Monday! Last year, Black Friday generated $ 5 billion in sales in just 24 hours – and that’s in America alone, as 58 million people opted to only shop online, leaving … Continue reading How to Prepare Your Online Store for Black Friday Cyber Monday [Checklist]
Kaleigh Moore — September 15, 2018 Follow @kaleighf — September 15, 2018 Thanksgiving is supposed to wear us out. And even if a turkey-tryptophan-sleep connection isn’t rock-solid as we were once led to believe, every Thanksgiving still brings the draining combination of travel, preparation, and digestion. It’s a coma-inducer. However, if Black Friday proves anything, … Continue reading Black Friday 2018: An Ecommerce Survival Guide
Loren Padelford — September 7, 2018 Follow @LorenPadelford— September 7, 2018 In the U.S., Black Friday and Cyber Monday are the two biggest shopping days of the year. Revenues are on the rise, too: in 2017, Black Friday and Cyber Monday combined for more than $ 11 billion in sales -– a new all-time record. … Continue reading Increase Holiday Sales: Put Black Friday and Cyber Monday on Autopilot
