Mobile devices drove 36 percent of sales but 55 percent of traffic. Greg Sterling on November 28, 2016 There were record e-commerce sales over the past weekend, as more consumers shopped online. However, the rise of mobile commerce is the larger and more interesting story. On Black Friday, mobile devices were responsible for roughly 36 percent of total … Continue reading Data: Mobile drives majority of Black Friday traffic, but PCs dominate sales
Marc Hummel — November 27, 2016 Follow @realmarchummel— November 27, 2016 Ecommerce sales for Thanksgiving and Black Friday 2016 saw a 5.5% increase in total AOV. Mobile conversion rates on Thanksgiving rose 115%. Read on for our analysis and complete ecommerce benchmark tables for Thanksgiving and Black Friday. To create this report, we analyzed more … Continue reading Thanksgiving + Black Friday eCommerce Metrics: AOV up 5.5%, Mobile Conversions up 115%
by Laurie Sullivan, Staff Writer @lauriesullivan, November 25, 2016 Do you feel like Black Friday lost its oomph? I actually purchased some items on sale two days before Thanksgiving. It almost feels like Black Friday week rather than Black Friday day. And I did it all in physical stores. This year I’m on the hunt … Continue reading The Meaning Of Black Friday
Irina Weber — November 25, 2016 Follow @irinaweber048— November 25, 2016 Black Friday is one of the best time of the year for the internet marketers. Almost all big companies provide discounts and big offers on seo tools, domains, hostings and other products. Black Friday is on the 25th of November this year but many … Continue reading 10 Best Black Friday Deals and Discounts on SEO Tools
David Poole — November 25, 2016 Follow @mypinpad— November 25, 2016 Black Friday has gone from being a US-based novelty to one of the single biggest shopping events in the UK calendar. During this critical period, retailers will be optimising their online stores, making sure that they are secure and that they will be able … Continue reading 13 Times More Costly Than Fraud: Why False Declines Are the Real Threat to Black Friday Profits
by Jess Nelson, November 23, 2016 With Black Friday lurking just around the corner, have you tested your emails to make sure they render correctly on mobile devices? Nearly six in 10 Americans — 137.4 million individuals — are considering shopping this Thanksgiving weekend, according to the National Retail Federation’s (NRF) annual holiday consumer survey. … Continue reading Email Drives In-Store, Online Holiday Shopping For Black Friday, Cyber Monday
What should retailers expect for this year’s Black Friday? Columnist Chris Kerns dives into the social data to uncover trends that will help marketers plan ahead. Chris Kerns on November 21, 2016 The holiday season is approaching, and along with it comes the busiest time of the year for retailers around the globe. Black Friday … Continue reading The shifting social landscape of Black Friday
As we head into the busy holiday shopping season, columnist Allan Haims discusses ways brick-and-mortar retailers can use mobile to impact their bottom line. Allan Haims on November 18, 2016 With Black Friday and the holiday shopping season around the corner, retailers are hoping for a fourth quarter that’s good to them, delivering sales … Continue reading Black Friday and beyond: Mobile strategies that keep on giving
Columnist Aleyda Solis lays out critical tips for configuring your e-commerce website for SEO success this holiday season. Aleyda Solis on November 17, 2016 With the most important season for online retailers coming, it’s critical to make sure that your online store is optimized so you’re ready to make the most out of it. … Continue reading Ready for Black Friday 2016? 3 critical e-commerce SEO configurations that help you avoid common issues
Mylène Blin — November 9, 2016 — November 9, 2016 Some things keep coming back faster than you expected them to. As soon as the summer heat starts to fade, stores magically become filled with holiday decorations… and suddenly, you’re thinking to yourself “oh, right, it’s that time of the year again…”. Yep, now’s the … Continue reading Crafting the Perfect Black Friday Email Campaign
