Tag Archives: Biggest

Android may be biggest beneficiary of Apple’s privacy protections

59% of mobile advertisers moved ad spend away from iOS. Constantine von Hoffman on June 6, 2022 Apple’s app privacy rules have resulted in 59% of mobile advertisers moving ad spend from them to Google Play and alternative Android platforms, according to a new study released today. One result: In the third quarter of 2021 … Continue reading Android may be biggest beneficiary of Apple’s privacy protections

Retail Media Overtakes CTV As Advertising’s Biggest Impetus

Retail Media Overtakes CTV As Advertising’s Biggest Impetus by Joe Mandese  @mp_joemandese, January 14, 2022   Retail media has overtaken connected TV (CTV) as the biggest trend on the mind of advertising and media executives heading into the new year, according to an ad industry tracking panel organized by the equities research team at BMO … Continue reading Retail Media Overtakes CTV As Advertising’s Biggest Impetus

The 10 Biggest PPC Stories of ’21 (& What to Do in ’22!)

Susie Marino December 13, 2021 Remember that giddy feeling on the first day of class? The instructor hands out the syllabus of everything that will be covered. Fast-forward a few weeks and you feel like you’re getting curveballs left and right? To put it mildly, that’s what running online ads felt like this year. Not … Continue reading The 10 Biggest PPC Stories of ’21 (& What to Do in ’22!)

7 Biggest Video Marketing Mistakes You Should Know

Debra Murphy November 5, 2021 Video marketing campaigns have been buzzing all over social media platforms. This marketing strategy conveys product messages that people are often reluctant to find for themselves. As video content is becoming popular, marketers should take this opportunity to leverage their campaigns using this content format. But before jumping into video … Continue reading 7 Biggest Video Marketing Mistakes You Should Know

4 of the Biggest Challenges in SEO Right Now

Gemma Scarth October 25, 2021 We address some of the biggest SEO challenges marketers are facing today – including UX optimisation, algorithm updates, top spot domination in the search results and getting stakeholders onboard. The SEO landscape changes every year, bringing new opportunities but also added challenges that search marketers need to overcome. We know … Continue reading 4 of the Biggest Challenges in SEO Right Now

Real Story on MarTech: Sometimes the biggest vendors carry the biggest risks

But many smaller vendors are betting their lives on a single offering. Tony Byrne on July 15, 2021 at 11:54 am In 2019 when IBM suddenly let go of nearly all its martech portfolio, I joked that it reversed an ancient adage: while perhaps “no one ever got fired for recommending Big Blue,” it turns … Continue reading Real Story on MarTech: Sometimes the biggest vendors carry the biggest risks

The 5 Biggest Challenges Facing In-House Contact Centers. Is Outsourcing the Answer?

Amy Bennet June 23, 2021 For many organizations, in-house customer care feels like the right choice. It keeps you close to your customers and ready to serve them with your exhaustive knowledge of your products or services. But doing it all in-house also comes with its challenges. The newest publication from the Ryan Strategic Advisory … Continue reading The 5 Biggest Challenges Facing In-House Contact Centers. Is Outsourcing the Answer?