Biggest Google Ranking Factors On Conversions by Laurie Sullivan @lauriesullivan, March 24, 2023 Whitespark has published the 2023 version of its Local Search Ranking Factors study (LSRF) built on a survey of 44 local SEO practitioners who offer opinions based on hands-on search engine optimization (SEO) work with clients. Survey participants were asked to weight and rank … Continue reading Biggest Google Ranking Factors On Conversions
By Jennifer Alsever March 03, 2023 Could you actually work less and be just as productive? Researchers at Boston College, think tank Autonomy, and Oxford and Cambridge Universities just wrapped up the largest research study to put that question to the test, with 61 companies and 2,900 employees in the United Kingdom participating … Continue reading The biggest 4-day-workweek trial in history showed promise. What happens next?
Southwest Airlines’ massive system failure demonstrate the harms of neglecting your tech stack. Here’s why marketers need to take action. Shama Hyder on February 28, 2023 Marketers play a glass-half-full role in business. We’re expected to see a product or service as it is and create a compelling, transformative message no matter the type of … Continue reading Why CMOs must be the company’s biggest advocates for digitalization
By Grace Carroll February 05, 2023 Facebook buys Whatsapp for $22 billion. American Airlines mergers with US Air: $11 billion. Softbank invests in WeWork: $17 billion. These landmark deals and mergers form the foundations of the business world as we know it. But the story behind the deals—and all their accompanying tensions, dramas and … Continue reading This new podcast wants to get at the drama behind some of the biggest deals
By Mita Mallick January 30, 2023 “You’re resigning?” My former manager had bellowed into the phone. “After everything I have done for you! How can you resign and do this to me?” He continued to shout at me for a few more minutes. Until I finally was able to interrupt him and squeeze in a, … Continue reading The biggest mistake leaders make when someone resigns—and what to do instead
By Chris Morris January 12, 2023 There’s no denying that the Consumer Electronics Show has produced a number of truly revolutionary products. But for every success there are dozens—possibly hundreds—of gadgets, apps, doodads, and whatchamacallits that are bound to never be seen again. It’s not just startups that fall short. Even some of the … Continue reading Lessons from 8 of the biggest tech product failures of all time
By Lydia Dishman December 27, 2022 From underestimating the impact of economic malaise on the job market to expecting year over year marketing efforts to stay the same, here are the nine answers to the questions, “What was your biggest failure in 2022? What did you do about it? And what will you do … Continue reading 9 leaders share their biggest failures in 2022
By Pavithra Mohan December 23, 2022 Many company leaders are breathing a sigh of relief as 2022 wraps up and they settle in for a much-needed reprieve this holiday season, but it won’t last long. As founders and executives look toward next year, they’re likely thinking about the many intractable challenges they tackled over … Continue reading 12 CEOs predict their biggest challenges in 2023
By Clint Rainey November 21, 2022 Assuming Twitter can survive the whiplash of being yanked back and forth by new CEO Elon Musk—yet another round of layoffs roiled the sales team Monday morning—the social media platform is shaping up to face a new challenge: possible headbutting with Apple and Google. That is, if Musk’s laissez-faire approach … Continue reading Why Apple and Google could be the biggest threats to Elon Musk’s anything-goes version of Twitter
By AJ Hess November 16, 2022 Since the pandemic began, the U.S. labor market has seen no shortage of twists and turns—from record-breaking job losses to the Great Resignation. And as 2022 comes to a close, workers are facing an uncertain year yet again. According to a recent survey of 1,300 CEOs by … Continue reading The 5 biggest workplace trends of 2023, according to Glassdoor and Indeed
